Just like any other marketing strategy online, dental marketing has its own strengths and weaknesses. And if you’re new in the digital marketing world, then maybe you need to sit down and take some time to read this.
Since technology is taking over, marketing your dental clinic on social media is easy-peasy but just so you know, it can also ruin your online reputation in just a snap. That’s how powerful social media is, so before anything else make sure that you know what you’re doing.
Digital marketing and social media are two complicated things when combined. If you already know what strategies you should do to boost your page and website, then it’s time for you to know the don’ts on dental marketing.
Here are the top three things that you should never do when it comes to dental marketing:
Not Tracking Results
Dental marketing results are very important. This will keep you on track on the numbers of engagement on your website and page. This will also give you information about the number your post has reached on social media.
You can also track how many people have clicked and visited your website and how high the traffic is. Tracking results on marketing is a priority, why? Well, simply because it will let you know whether your online strategies are working or not. Make sense?
Marketing is just a waste of time if you’ll not track the results. So don’t waste your time and money and keep on tracking your engagements online.
Ignoring Trends
Social media trends change so quickly that sometimes we need to make time to scroll on our phone just to be updated on the current trends. Nowadays, people move on too fast. One day they are angry about a certain post then the next day they are already sharing memes about it.
Engaging with current trends will keep your social media page active and alive. So ignoring these trends is a big NO. If your audience wants a meme, give them a meme. If they want infographics, give them infographics. If they want a video, then give them a video.
If you can’t catch up with these trends, then you’ll be stuck on your old strategy and will soon fade away in the background just like any other social media page.
Not Answering Inquiries And Bad Reviews
Of course, even if you already put the whole details on your social media page and post there’s still a person who will send a message or comment asking for a question with an obvious answer.
Well, calm your nerves. It’s part of social media marketing. The right thing to do is simply answer them nicely and make them feel that their concern is being addressed. If you don’t have much time, you can make an automatic response whenever someone will message on your page so they’ll know that your social media page is still active.
Now we go to answering bad reviews. Just like what we always say, nobody is perfect. Sometimes we make mistakes and when it comes to marketing, we always need to compromise. No matter how bad the review is, make sure that you will respond to it and will do something to make it up to your patient. Not responding to bad reviews will just trigger them more so better respond as soon as possible.
These are only few of the many dental marketing strategies that you should avoid. Yes, it can be tough but always put yourself in your audience’s shoes and understand where they’re coming from. Remember, think before you click, avoid any arguments, and always compromise.