The Dutch online gambling industry has taken a big leap forward since the regulation of online gambling in October 2021. Holland is one of the most promising newly regulated markets. Player value is high and every player still has to make an account and find their favorite website to play at.
While there are only 10 websites of gambling operators live at the time of writing, many, many more affiliate websites have popped up to take a piece of the gambling cake.
The quality of the new affiliate websites is high as well and some of the best existing websites like www.top-casino.nl have had major updates to stay competitive. In the SERPS the competition is fierce. Before regulation there were only the affiliates minding their own business. Each operating in their own market, now there are:
- Operators,
- Media agencies with high authority websites,
- New affiliate websites,
- Affiliates from different verticals like sports betting and poker competing with casino.
All parties are competing with one another in the search engines for the same keywords and potential visitors. So is there still room for new Dutch gambling affiliate websites?
Should I start a new website still?
Yes you can! However there are a few things to consider:
Single-niche websites are almost history
It used to be a good strategy to build a small website per niche and completely focus that website on that niche alone with 10-20 pages. However there are now many good Dutch affiliate websites with 1000+ pages that have content on every niche, and have the website authority, history and SEO know how to rank that content. They will always beat your new website.
Create a community though identity
Many of the existing affiliate websites for Dutch market are 13 in a dozen. They might rank for some keywords and do well by themselves, but none of the visitors will remember which website he was actually on. If you manage to create a specific website identity with unique content, visitors will remember you and come back. Even better if you can manage to create a community of returning visitors.
Be committed
If you plan to just have a website on the side, and not invest time, money, sweat and commitment, you can best not start at all. Be aware of how strong the competition is and be ready to take them Head on.
Create unique content
Don’t (only) copy what the top websites in google are doing for a certain keyword. Create your own content and write quality content. Do not use freelance websites like https://www.fiverr.com/ or stockphoto’s.
Consider other channels
Websites alone are just one channel to be able to use affiliate marketing. There are also video marketing, social media marketing, streaming and other channels to consider. They might not be as big, but the competition might be less strong.
Is that all?
No, these are just a few things to consider. You may even go against one or more of the points above and still manage to success to create an awesome website. Just be aware the landscape has changed and tactics that used to work probably don’t work anymore.
After all; the pie is big and there are still new gambling companies getting their Dutch license the coming months. All is still up for grabs. Good luck!