Google constantly updates its algorithm. As a result, many websites start ranking well, while many are thrown way back. But what does it inherently teaches us?
It just seems like a yesterday thing when Keyword Stuffing was a trend. To rank well and do the article SEO, people used to stuff their content with required keywords, without caring whether they made sense or not. But what happened? Google Update came, and all those websites were heavily penalized.
Whatever trend is currently followed, it might face the same fate as Keyword Stuffing did. Be it the stuffing, or any other SEO technique, if you are finding loopholes to rank well, Google will fix those loopholes soon.
So whatever updates it keeps on releasing, what do you as a content writer or marketer understand? We will share 3 things which we understand from these updates, and which you should definitely know.
To take care of SEO of the website, people try using wrong techniques to rank well quickly. You must know, that shortcuts are bad. Instead of chasing quick success, build the reputation of your website slowly. Start with slow SEO efforts, and then increase them gradually. You can also hire a good SEO company like LRanking.com that can look after such success for you.
Black Hat SEO techniques always get caught
We all know that black hat techniques are bad. But who really understands that? To achieve success quickly, everybody employs some or the other kind of black hat techniques. These may include:
- Keyword Stuffing
- Hidden Links
- Spam Blogs
- Bait and Switch
- Duplicate Content, and much more.
Today or tomorrow, you will be at a disadvantage for using them. If these techniques are working well for you, it won’t be long for another Google algorithm update to consider this factor and throw you.
Content Quality is more important
We should never forget that the Content Quality is more important than links. You can build as many links as you want for now. But if your article is not good, your website is not good looking, Google will notice that. And then, no amount of links will be able to save you.
So before diving in and focusing on link building, work fully on improving your website. Ensure your content is of high quality and you build links naturally. Then, no algorithm update would be able to affect you badly.