Being in roofing business is difficult as compared to other businesses. What do you think makes it different?
It is not about how you do sales and marketing of the company or website, but how skilled your labor is. Those companies that have the best-skilled labor, are highly benefited from additional marketing. And those who don’t, they won’t benefit from even the marketing tricks.
BUT, at least one should give it a try, right? Till the time you would not have customers, how would you know whether your business is moving in the right direction or not. Some of the best ways you can attract customers are through the Bellow-The-Line Marketing techniques, such as
- Pamphlets
- Print Ads
- Hoarding Ads
- Road Shows, etc.
While these are effective, you can only get limited leads from this technique. A more efficient way is to target them through digital platforms. Approaching and converting your customers online is easy and less costly compared to print ads and hoardings. Take a Look at this website for a roofing company in Chandler and see how effectively they are interacting with their customers through this site. So let’s look at some of the ways you can do that too.
Portfolio of Design Samples
It is always recommended and a good practice to show the customers what you have got. This works well with any such business. There are various WordPress plugins available that help you generate a very catchy and beautiful portfolio.
So get your design samples ready, and make a portfolio out of them to let the customers know about your offerings. In this way, not only your redundant conversations are reduced, but you will also be getting hot leads who know what you offer and what exactly they want.
This is one of the best and proven methods to attract clients online.
SEO of your Website
For any kind of business, SEO is utmost necessary to bring customers to your website. This will take care of genuine people who are looking for your product offerings. Most of the companies either take care of SEO by themselves, or hire a 3rd party agency to look into these matters.
If you are into such a tricky business, I would advise you strongly to get the SEO of your website done through proper professionals. You might be fully capable to do that on your own. But professionals know every minute trick that can do the work for you.
Google Ads
If you have certain keywords in mind which relate to your business and people often search for, you can also create Google Ads for them. These are the link Ads that show in the top few links when a customer search for that chosen keyword. This is a very fast method to bring traffic from Google, but of course costly as well. The more money you can shell here, the more traffic Google will send through those Ads.