Creating a software is not enough. This is just 50% of your task. The rest 50% is to promote it.
Massive investments go in building a software. If you are unable to sell the software through your website, then all that investment goes to waste. Online promoting is very crucial to sell your software. The better you promote, the more your sales will rise.
So let’s look at some popular ways which can help you promote your PC software online.
Follow your opponents
I am sure you are well aware of who your opponents are, right?
And they must be having some website for their products or company.
So follow their footsteps for promotion. There are various online tools like Ahrefs, Semrush, etc. which can help you in finding out how the other websites are doing their promotions. You just have to try and perform the best of those actions which can help your website or software become popular.
There are various software programs like Online Inventory Management, which rely purely on online promotion. You have to find out different ways to make this product visible to your target segment. And following what your opponent does, is one of the best ways to succeed.
SEO of your website
Another important method to reach the organic traffic is by doing the SEO of your website. Even though different methods like Social Media platforms, Ads, etc. are effective, they are for short-term only. While SEO gives benefits in the longer term.
Recently, I was looking to purchase auto glass software by Glass Shop Go and i landed on Glassshopgo.com and i was immidiately impressed by their website and how its SEO was done.
So, if your software is mediumly priced, you can carry out the SEO in-house only. But if your software is premium and you are targetting a large number of customers, it is better to take help from some good SEO agency that will take care of all the SEO needs for your website and software.
Run Paid Ads (Google Ads)
Adwords, or Google Ads, is one of the effective methods to reach targeted people. When you apply for Google Ads, you submit your link to be viewed for certain keywords. Find out those keywords using online tools, and see what keywords related to your business people search the most.
Apply for Google Ads for those keywords. The more you pay, the better results you will notice. When your Ad is submitted, and when people will search for that particular keyword set on Google, your link will appear as the advertisement links in the first few options.