Many paintings are created every day. While some go to the museums, some are shown in the galleries.
Very few people who live nearby the galleries, are able to visit them and buy the paintings. But there exist many others as well who have a love for the art, but cannot visit the gallery due to the distance issues. So what can be done for them? How can a painter reach them?
Yes, through their personal website.
My friend who is a painter in Brisbane was also looking to create a website so that he can sell his paintings online. And that is when I decided to write this article to help him and many other fellow painters. Here I will share some tips which a painter can use to sell his paintings online.
Create a website
This is the first and foremost step if you want to do business online. You need to create a website where you can show your portfolio.
And for this, you can use any platform like WordPress or Shopify. Both are some of the best platforms when it comes to e-commerce. And since you will deal in e-commerce zone, these are the best suggestions to start a website on.
Using these, you don’t have to worry about any development code. Any beginner can make a great looking website here with just few simple steps. Once you have your website ready, you need to actively promote it.
Active Promotions from all fronts
My Brisbane painter friend, whom I talked about earlier in this article as well, shared few of his struggles with me. One of them was this – how to make your website popular?
Making a website is one step to success. But you are still very far away. You need to actively promote your website wherever possible. And for that, there are various steps you can take.
- Do proper White Hat SEO of your website.
- Make profiles on as many social media accounts as possible, and bring followers to your page.
- Run discount campaigns on multiple platforms.
- Join art and painting forums and build connections.
- Build good quality backlinks from wherever possible.
- Give advertisements in Google Ads.
All these steps will ensure that your website ranks well in search results and more people start coming on your website.