Definitely yes.
You will find numerous large sized products available online. And that is solely because they are selling good. People are purchasing them online, and hence they are available online in huge numbers. Be it the end customers, or wholesalers, everybody is preferring to shop online only.
For example, so many people are selling electric fireplaces online. And the sole reason for this is that people these days are becoming more enthusiastic towards their homes. They wish to make their houses look happening, for which these electric fireplaces is one of the best options. If you are also looking for the same for your house, you can find out 2018’s best electric fireplace at fireplacelab.com/best-electric-fireplace-reviews/.
But how come these huge products, like washing machine, high pressure cleaners (hidrolimpiadoras karcher), microwave, electric fireplace, etc. are able to sell online?
Shipping Costs
The shipping costs of these products are immense. And that is the primary reason why these products are difficult to sell online. BUT, many websites sell these. How are they taking care of their shipping costs then? There are 2 possibilities of the same.
- The shipping cost is extracted from the end customer itself.
- Company handles the shipping cost.
While in the first option, it is pretty much evident how easy it would be if user gives cost himself. But, on the other hand, the 2nd option puts pressure on the company.
However, as long as the company is in profit as a whole, it does not really matter. Wondering how?
The actual cost of production is way lesser than the market retail price of the product. So, if the company pays some amount as shipping, it does not bother much as long as you are far above your manufacturing cost. Moreover, going online gives them much larger scope of sales than when not online. So, in the long run, company makes huge profits than it would have made by sticking to offline marketing only.
Wider Margin
This is another major reason why companies are able to sell huge products online easily. There are great margins on the product. Be it with the manufacturer or a wholesaler. Everyone gets a good profit margin. And so, having that margin reduced a little won’t do much harm to these people, if they are able to sell more products in exchange.