This is a hard core established fact that if you have to attract new customers, you have to do promotions extensively. And what can be a better way to promote than giving away free goodies?
Lotto tickets are also similar such promotional schemes. Giving away free lotto tickets or other such free stuff is one of the most attractive offers many companies are using to lure the customers. And people are also taking interest in these things increasingly. But why are they such effective in attracting the target audience?
Mindset for free products
Even if the quality of any product is poor, if the product is available for free, people are definitely going to buy it. Unless of course it is about something that will harm their health, people would think twice before running for free product. But in general, the mindset of people is such that they would like to try out anything that is available to them without much efforts.
The lottery system is entirely dependent on this mindset. People buy online lotto ticket in less price, in the lure of winning something of high cost. And many companies keep this lottery system on their website if they want people to visit them time and again.
Also, for this, there are numerous kind of games that keep attracting people. For example some people love to play games like jackpot and euromillions online. And these websites take advantage of this variety and interest to win the audience.
Value attracts more than the chance of winning
Everyone is aware of the fact that they might not win the product for which they are buying the lottery, especially the citizens of Malaysia. Lotto is very popular in Kuala Lumpur and more people buy tickets. But it is that value of prize that attracts them, more than worrying about the chance of winning the prize. When there is a desirable prize in question, people would be interested. But if you give away tickets for something that is of no use to people, your effort goes in vain.
So, if you are a company who is planning to enter the lottery system, make sure you have done proper research on what might attract your target audience better.