So, you have a Moving company but the market seems to be a little tight lately, right? There are not many people who seem to be moving. Well, let me tell you that there are lots of people moving every few days and it’s you who is cannot find them.
Moving business is no doubt one of the best business in the world and you just have to know certain things in order to find customers. Today we are going to share with you a few strategies that the best cross country movers use in order to generate leads online.
4 Ways to get Online Leads for Moving Companies
1. Optimize your business website
If you want to generate sales more consistently then you need to start by optimizing the company website. Optimizing your website will help your website rank higher on search engines like Google, Yahoo, Bing, etc. So, when people search for terms like ‘Moving Company’, ’Best Moving Company’, ‘Montreal moving company‘, etc. your company website will appear on the first page of the search. This will help to generate traffic to your website and if they like what they see, you just made a sale!
You can also go to the first page of Google using paid advertisement but it’s not that effective. Research showed that more than 94% of all clicks on a website are made from the organic listings (organic listings are the search results after the 3 paid ads on top). Only about 6% of people click on the paid ads of google. So, if you want the best leads then you need to optimize the website so it appears on the front page of Google organically. If you’re not sure you can optimize websites yourself, then worry not there are tons of digital marketing companies that you can contact who would do it for a good price.
2. Be smart with the Meta Descriptions
Meta Description is basically the two lines that appear on all search results right under the blue title. You need to keep this description between 140 to 160 characters i.e around 2 lines for both mobile and desktops. So, think about what meta works best for your company. It should be something that would make people want to click and check the website. So, instead of making claims that your company is the best in the town, use points that add value to your company for potential customers.
3. Home Page of the website must be simple
Make sure that your homepage is very simple and attractive. Google has its own algorithm to sort pages and one of the things that it checks to sort the webpages is the speed of loading. Which means if your homepage is too fancy and slow then it will affect your indexation.
4. Media Marketing
Media marketing is usually the normal way of advertising. Like writing ads and publishing them on paper. But you can improve the media marketing game by creating written content along with sound or video and publishing them on the internet (Like outside of your official website). You can also try making radio commercial to make a stronger influence.
One of the best but expensive way to advertising your company and generate leads is through advertisement in Television i.e T.V Marketing. T.V commercials have sound, video, text altogether and they always end up making a stronger influence on people.
Conclusion
Moving business, just like any other business, can face difficulty generating leads but if you read all these tips properly and use them to your advantage you will see results in no time. Good luck!