Digital Marketing has become the need of the businesses today. And while this is a very important aspect, not many people are aware of the concepts of Digital Marketing fully. So they look out for external agencies and companies which provide them with the digital marketing services.
Here we are going to make you aware about some important Digital Marketing abbreviations which you should be familiar with, even if you decide to work with an external agency.
KPI
This abbreviation stands for Key Performance Indicator. It is the very first step towards any digital marketing campaign. This indicator determines what goals your business has, and what are the key metrics you use to measure the success. The Key Performance Indicators are those key metrics. They influence which marketing campaign suits best with your goals.
CPC
It stands for Cost Per Click. This is the cost you give in respect to each click that is made on your advertisement. And if one person is clicking your ad multiple times, you will be charged for that number of times in total. So it is not at all limited to a single person.
SEO
Standing for Search Engine Optimization, SEO is one of the most important components of Digital Marketing. Every business needs to invest in SEO if it wants to rank better on search results. SEO is responsible for bringing organic traffic to your website from the search engine.
It further has several techniques you can use to perform better SEO practices, such as writing quality content, using targeted keywords, building back links and so on.
SAP ERP
SAP ERP full form stands for Software, Applications and Products Enterprise Resource Planning. This is the software and hardware you need to run the company. ERP is the real time integrated management of core business processes, that are controlled by software and technology.
ERP is one of the key components in the SAP environment. You can find out more such interesting SAP terms, helpful for your business, on INUI.
SEM
SEM stands for Search Engine Marketing. You might occasionally see Ads on Google or other search engines. These ads are a result of search engine marketing. Under this, your advertisement would appear on search results whenever a person searches for your targeted keyword. The position of your ad is based on the keyword you used, your maximum budget, and your search criteria.