The five tips listed below will help you increase the number of people following your Instagram account:
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Make Your Instagram Feed More Attractive
If you take a look at popular Instagram accounts, one of the first things that you will notice is that all of their photos usually have the same basic design aesthetic. Since the photos all share the same look and feel, it creates an attractive, professional-looking account.
Doing the same with your account is a lot easier than you might think. You just need to plan ahead. Here are some tips that can help.
Step #1 – Determine What Really Speaks To You
Spend a little bit of time exploring the accounts that you follow. Which profiles really stand out? Visit each account and evaluate what you like about it. For instance, are you drawn to the colors that they regularly use in their photos? Pinpointing what you like about other accounts can make it easier to create a similar aesthetic for your account.
Step #2 – Spend Time Planning
Having a beautifully laid out Instagram account isn’t something that happens by accident. Instead, it takes a lot of planning. Anytime you set up a photo shoot, take more than one image. This is what a lot of the most successful people on Instagram do since it gives them content that they can post over the course of the week.
Planning out your images ahead of time is one of the best ways to create a consistent look. It also makes it easier to stick with a regular posting schedule.
Step #3 – Create A Cohesive Look For Your Images
To ensure that all of your images work well together, find a way to create a sense of cohesion. It could be something as simple as using the same filter on all of your photos.
Find an editing tool that you love and use it for all of your images. For me, that tool is Canva.com. You can also look into ColorStory, Afterlight, and VSCO. All of these apps can be found in the App Store.
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Add High-Quality Content
If you are a yoga instructor, you don’t need to only post photos of yourself doing yoga. You can also add other relevant content that adds value to your account.
Don’t be afraid to be yourself when posting photos. People appreciate authenticity. There are already so many accounts out there with tons of perfect photos. The last thing that the world needs is another photo of someone doing a common yoga pose with a thoughtful quote underneath.
Break out of the mold a little and find other types of content to feature, as well. This includes talking about the products that you carry or the services that you offer.
Find ways to use Instagram to drive traffic to your website and to get people to sign up for your mailing list. Posting beautiful photos is only one part of the process. You also need to draw attention to what you are selling. Otherwise, you could miss out on connecting with people who are really interested in your products or services.
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Post Consistently
Creating a schedule for posting and sticking with it is one of the best ways to gain new followers.
Ideally, you should post once or twice a day. Avoid posting more than that so that you don’t make the people following you feel like you are spamming them.
As of right now, there is no way to schedule posts on Instagram. That means that you either need to open the app and post manually or you need to rely on a third-party app to schedule your posts. Later.com and Schedugr.am are both great examples.
Don’t stress out too much about figuring out when your followers are online. Instead, post when you have time.
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Use Hashtags To Get Discovered
When you add a hashtag to your post, your photo will show up underneath that hashtag along with photos from other users who have also used the same hashtag. This makes it easy for people to find your content.
To get the most out of hashtags, try implementing these tips:
– Choose hashtags that are related to your content and that are already being used by the people you are targeting.
– Don’t just focus on popular hashtags. Instead, include hashtags that aren’t quite as popular, as well. This helps keep your post from getting buried underneath tons of photos from other users.
– Add a single hashtag to each post. Then, right after your post goes live, add a comment with as many as 30 additional hashtags.
Use your creativity when coming up with hashtags. You can have a lot of fun with this process and can come up with fun and interesting hashtags of your own.
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Actively Participate By Following, Liking, And Commenting On Other Posts
The best way to get more followers is by being active on Instagram. You can’t just post photos of your own and expect people to discover them. Instead, you need to interact with other accounts, following new people, liking their photos, and leaving comments.
When you interact with other people’s content, they will usually check out your profile. In many cases, they will even follow you back. Whenever someone comments on your photos, you should always post a reply.
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By following these five simple strategies, you can start growing your follower count on Instagram. Let go of any self-doubt that you have. Instead, realize that you have valuable content to share. As long as you post meaningful content and put yourself out there, you can connect with people who are really interested in who you are and what you do.