Competition in real estate business is very high due to the presence of many established and emerging realtors in the business. The realtors improvise their marketing skills through local SEO work on their websites to grab more customers. Marketing your website pages on Google’s first page is not easy if you have recently started working on local SEO. Major realtors can eliminate or do not let your website to appear on Google.
But it does not mean, you can not enjoy Google services to make your business a brand. In this post, we will tell you some tips about how to outrank other realtors in your city.
Keyword Research
Since you want to outrank other realtors in your city, think local. Google gives priority to local searches, and it can help you if your local keyword research is authentic. For example, if you are a realtor in Fort Worth and a customer wants to sell his/her house, and he types on Google search bar sell my house fast in Fort Worth, then your listing in the result for that keyword will help you to find that customer more quickly than others. The point is, search for such local keywords about the property through available online tools. And then add them gracefully in articles and Google ads.
Write Creative Content
Most of the websites do not rank on Google due to the unrealistic and copied content writing. Once you have researched important keywords, then the second effort to do is to use them in website pages. Write original articles of around 500 words about your business and services you offer. Each line of the articles should have good readability to increase visitors and to keep them wandering on your website. Add keywords intelligently and link them to the reputed relevant websites. It will allow your website to come in the perimeter of Google algorithm for ranking in the top position.
Make Mobile Friendly Website
Almost 70% of people search for properties through smartphones. As a realtor, it becomes mandatory to make a mobile-friendly website. You can hire a developer who can make the same website for you. Google prefers more to mobile-friendly websites over desktop friendly websites. Making mobile and desktop friendly website together favors grabbing both mobile and desktop users.