Social media have given marketers a wider space to tinker with. They have provided businesses with awesome platforms to market their products and services. Thus, business owners can now harness the use of social media to promote their brand names. They can also use social media for content marketing, social selling, and even customer support. With social media at hand, businesses can readily reach their target audience and make known their brands.
Four Branding Strategies
There are myriads of social media platforms at hand, and there is heavy competition in many of these platforms. This makes it difficult for startups to carve out a niche on social media platforms like Instagram, Facebook, or Twitter. Therefore, to benefit from the far-reaching clout of social media, you need to know and apply the following well-tested branding strategies:
- Select the right network!
As mentioned above, there are various social media platforms online and choosing the right platforms may be a bit confusing for the uninitiated. Yet, if you want to gain marketing mileage online, you need to choose the right networks. At the onset, your primary task is to figure out the right networks that would help you market your brand. The basic pointer would be for you to choose the social media platforms that could really help you reach your target audience. You should choose one on which your target audience is very much active.
If you find it difficult to figure out which social media platforms to focus on, you can simply look at the data provided by social media demographics for a start. Facebook is so far one of the best platforms to promote brand awareness. Nearly three-fourths of adult Americans, for example, use this platform. It also has a heterogeneous base of users.
Another great platform is Instagram. This platform heavily relies on images. So, if your startup focuses on retailing of clothes, you can harness the far-reaching network of Instagram to promote your products. Pinterest may also be a good option if your products, for example, include jewelry or clothing. LinkedIn, on the other hand, is a viable option when it comes to connecting to other businesses.
- Don’t forget to provide shareable valuable contents!
Social media users are always on a lookout for awesome contents. According to Google Webmaster Guidelines, you should create your pages with the users in mind. According to Bing Webmaster Guidelines, on the other hand, you should provide a clear, engaging, deep, and easy to find content on your site. According to Joseph W. Gregg, lead editor at golfcompletes.com, visual content tends to be shared more on social media as compared to other types of content.
Most search engines are also in chorus in telling website owners of the value of good content. Hence, you should always bear this in mind when making content for your business website. Search engines would surely rank your business website higher if your contents are of real value to search engine users. Remember the higher your site’s ranking on the search engine page results (SERP), the better your website’s chance of getting visited and viewed by online searchers.
- Make use of the far-reaching networks of influencers!
Building your own audience definitely takes time, and more often, you may not succeed in building a sizeable audience network. However, if you can leverage the marketing of your brand with the help of influencers, you can surely speed up the process of making your brand known to a wider audience. You can do this by linking your website or content to the websites of influencers. You can tag influencers whom you’ve referenced in your content. You should also let the influencers know that you’ve referenced them once you’ve published your content.
- Claim Your Business Name!
If you are going to create an online profile for your business, you should ensure that your business name isn’t used by others because this will create confusion along the way. Having a unique and easy to remember business name is also SEO relevant. It will help online searchers easily find your site. You can use Namechk or KnowEm to find good usernames.
Conclusion:
The internet is indeed a good venue for making your brand known to your target audience. Yet, expanding the reach of your business usually takes time and effort. But if you know how to pull the right buttons, you can surely become successful in marketing your brand and reaching your target audience. You should follow the simple tips on how to make your brand known on the different social media platforms and delineate your online marketing strategies and tactics based on these simple tips.