As we all are aware that Facebook ads are a great way to reach the right audience in shorter time as it is all easy to use and carry extensive dashboard. Giving a massive reach to target audience, it is yielding good amount of profits to businesses. But what if the Facebook ads are not converting and getting failed continuously? Well, there will be certain reasons behind this pitfall. Have a look at these:
1. Selection Of Broad Audience
If your audience selection is too broad then your money is going to waste. The reason behind is if the audience is too broad so chances are that you are making it harder to reach the people who are actually interested in particular brand or service. Thus make sure to narrow down the audience and reach the real interested users instead of too many users when you are spending substantial budget.
Always be more specific in targeting based on geographical and demographic factors. The smaller groups are easy to evaluate and most importantly business can go with “Know your Audience” element as well with specific group. If you are diverting traffic to your website so make sure your landing page experience ranking in ads manager should be good. Your landing page should be comprehensive and relevant to your ads. Here is the great example of Dubai based web design agency’s landing page.
2. Getting To The Wrong Target Audience
You could trap in the dilemma that your per ad cost click is not going up to the mark and your money spend is not leveraging the results. If you are targeting the wrong demographics, then you are heading in the incorrect direction and unable to spread your message.
This problem can easily be solved with easy steps. Simply get to your internal statistics and all the demographical factors and see the whole customer base which has to be targeted more specifically. Try to be more specific by profiling audience based on geographic and interest factors. In this way you are going to hit the right audience in shorter time.
3. Selection Of The Wrong Budget
When you are new to Facebook advertising, it is hard to figure out the budget aspect. Spending greater money at start is not a good idea as the results are hard to evaluate at first. Facebook ads are making the competition more rigid as many brands are involved in exploring this tool.
So the solution is simple. Start the Facebook advertising campaigns with low budget and see how it is performing. Once the ads are started, it is easier to analyze and evaluate the whole campaign with cost per click aspect. Afterwards, you can change it through increments either high or low.
4. Following Bad Creative
People click what they like so no matter how great your targeting is, if you are bad at creative aspect every effort could go in waste. Visual attention while doing Facebook ads campaigns is really substantial to quickly gain viewership.
You do not have to show so much text but some useful and informative piece to grab people’s eyeballs when they are scrolling through the newsfeed. So all you should do is, have a really specific call to action with value proposition in just few words.
Instead of making the ad more “advertis-y”, craft it in a way that could instantly take attention of viewers leading to a perfect blend of message and image.
So in order to ensure your Facebook ads are converting into leads, avoid the hollow spheres as mentioned and follow the above tips to be more effective as possible in 2019.