It Is Essential to Check the Agency’s Website Before You Outsource SEO!
The outsource SEO method is the best alternative that you can use to take care of your website’s SEO needs. But before you outsource SEO services from an agency, you need to ensure that it is the best one for your company. To do that, you need to check several factors. The first one is to check the agency’s website. You need to look for 3 things on the website.
- Content. The first thing that you need to check is the content used by the agency. Nowadays, search engine algorithms place a lot of importance on the quality of the content used by a website. So, you need to ensure that an agency can create content that has top-quality. And the content used on the agency’s website will have a similar quality with the ones that will be used for your website as well. Luckily, it is easy to do this check. Most agencies have blogs or similar segments where you can find articles. Not only can you check the quality of the content there, but you can also learn more about the SEO industry.
- Results. The second segment of the website that you need to check is the one where the outsource SEO results produced by the agency are placed. There you will find the capabilities of an agency. There are two things to which you need to pay attention. The first one is the monthly increase in the returns posted. And the second one is the date of the posts. The older they are, the less credibility they have. So, you should only consider the results that are posted in the last 6 months. Doing this will ensure that the skills of the agency will reflect the results posted on their website.
- Services. And lastly, you need to check the services provided by the agency. Most agencies specialize in a single field. But they must be able to take care of every SEO need of your website. So, you need to ensure that they can do that. The simple method is to check their services and see if they can fully manage your website’s SEO. You can also check the quality of their services by testing one of them. For example, you can use the SEO audit on the website to see how skilled the agency’s SEO experts are.
Try to Find and Communicate with Other Clients That Outsource SEO from the Agency!
Checking the website of an agency is not the only thing that you need to do. If you like an agency, then you should communicate with its clients before you decide to outsource SEO. You can find some of its clients on their website. Most agencies post reviews on their website. And you can use these reviews to find methods to communicate with its clients. There are 3 pieces of information that you need to find out from the clients of the agency.
- Reliability. One of the first things that you need to find out is the level of reliability of the agency. You should ask the clients if the agency meets the deadlines. Also, you can find out if it keeps its promises. The more reliable an SEO agency is, the fewer problems you will encounter in the long term. So, you should take this task seriously to avoid future problems.
- Customer service. The customer service provided by the agency is also important. It is almost impossible that there will never be a problem that could appear. And this is the reason why the customer service part of a company emerged. So, even if a problem appears, if the agency can solve it fast and satisfactorily, then you will not need to worry about the future anymore.
- Satisfaction. The last part that you need to check is the satisfaction of the agency’s clients. You only need to ask them how satisfied they are and if there is anything that does not satisfy them. These questions are enough to reveal any possible problems that the SEO agency has. Also, the level of satisfaction that the clients have will most likely reflect how satisfied you will be in the future as well.
Why Should You Check more Alternatives Before You Outsource SEO?
You should not review a single SEO agency and outsource SEO from it immediately. You should at least check a few more to be able to make a comparison between them. Although that will cost you more time, you will have a higher chance of finding the best agency for your needs. The more options you have, the better. What you should do is use the internet to search for as many agencies as possible and make a file with all of them. It does not matter if the list seems enormous. You will eliminate most of them very fast.
After you create a list, you should check each factor presented above one by one. Keep in mind that you need to be strict. So, when you find an agency that does not rise to the standard, you should eliminate it from the file. By doing this, the list will get shorter and shorter. This will reduce the time you need to spend and increase your chances of finding the best agency possible. After you check all the factors but you still can’t decide which option to choose, then you can make use of two other factors.
To reduce all your risks to zero, you can check if the remaining agencies provide any money-back guarantee for their services. If they do, then it means that they have trust in their skills, and you do not need to risk losing your money. And lastly, you can check the prices of the agencies. You already determined that all the remaining agencies are skilled enough, so you only need to find the best price.