Today, the things that people usually like to buy in person are purchased online. It is not because they are lazy but because online shopping offers them larger options, better pricing, and convenience.
However, there are also some people that avoid purchasing stuff online as they have to make payments digitally. They are scared to provide any information concerning their credit cards.
Thus, it becomes significant for payment websites like ACH Transfer vs Wire Transfer to provide their customers with a secure, stable, smooth, and reliable experience. And it starts with creating an effective payment gateway that contains the features we are going to discuss in this article.
Essential Features For Payment Websites
Multiple Login Options
Before making any transactions, creating an account becomes highly convenient. If you do not provide the people the option of checking out as a guest, you are losing them on your way.
Apart from creating an account, you can also provide them with the login option so as to minimize registration friction. This helps in making the process faster and easier. Also, ensure to add the permission option. This way, they will trust your site and take it one step further.
Authentication/Login Layers
People who do not have an account on your website or have forgotten their login information also want to know that their information is safe and secure. Thus, to make them less worried about the situation, it is advisable to provide several verification layers before restoring their login information. For instance, when a customer forgets the password, your site should ask them multiple security questions before sending them the information on their respective medium.
PCI Compliance
The PCI Security Standard Council (PCI SSC) refers to series of a particular Data Security Standards (DSS) relevant for all the merchants, regardless of the transaction volume of revenue or credit cards. When you host or manage a payment site, ensuring PCI compliance at a required compliance level is very essential. This compliance level should be based on the credit or debit card transaction volumes over a 1 year period.
SSL Certificate
Every website requires an SSL certificate that helps them in protecting customers’ crucial credit card and personal information. It is the standard security technology that ensures that the data authorized between the web server and a browser remains private. If the website does not have this feature, stealing information is effortless for the hackers. As a result, people will less likely to submit any kind of information on your website.
Integrated Payment Processor
Payment processors like PayPal, Stripe, Google Pay, and Amazon Pay are effective for websites that have fewer transactions. However, when you integrate a payment process directly into a website, you can process your customers’ information on your own server, thereby providing more flexibility and customization. Moreover, it is also a smoother experience for the customer.
Visual Checkout Process
To spread the checkout process across multiple pages, you need to provide the customer with a visual indicator concerning how far they have progressed and how long they have left to go.
Checkout Buttons
When the customer does not have to spend time looking for an option to checkout, they take action immediately. Hence, always make the checkout process colorful to make it stand out on the page.
Credit Card Logos And Security Seals
Adding credit card logos and security seals to your website keeps the customer at ease. It reassures them that the website is secure and trustworthy for conducting business operations.
Mobile Payments
The excessive use of smartphones has made mobile payment relatively essential. Hence, you need to ensure that your payment website is responsible and navigable for mobile users.
Confirmation Email
Lastly, a confirmation email concerning the payment process and other information is relatively significant. To make the website look legitimate to the customer, you should always send the email using a real email address. This way, you can also ask them to sign up on your website.
Conclusion
Setting up a payment website is very exciting. Even when other little details might seem overwhelming. However, a little bit of planning will surely help you in creating a site that a customer will trust and use for making genuine transactions.