StoryBrand marketing is a thing now, generating greater leads for businesses. It involves acknowledging your customers and acting on their perception of your brand’s role in their life stories. As many businesses adopt StoryBrand websites and start story brand websites, one question lingers: how to optimize the website to rank and generate more leads. Here are five ways to optimize your StoryBrand website to generate more leads.
Be Clear
The goal of any StoryBrand website is to emphasize the offer clearly enough to be seen within the first three seconds and make the customer understand what you sell immediately. Just like you’d do in a B2B website, you need to optimize your StoryBrand website.
When designing a StoryBrand, you need to understand that viewers only have three seconds to know what you offer before they decide to check you out. How clear and precise is your website? Helping the customer answer the following three questions in three seconds will help you:
- What does this website sell, or what do you offer?
- How does your product or service improve my life?
- How do I buy it?
If you check different StoryBrand website examples from diverse industries of and of different sizes and types, you’ll find they’re all incredibly clear. This means that in a quick scan of their website, you’ll immediately understand what they’re selling, how it will help you live, and how you can buy it.
How to Optimize Your StoryBrand Website
StoryBrand is a marketing approach that uses a storyline to define a customer, their needs, and how the business can help solve that issue. It’s divided into seven elements or stages:
- A customer wants something: Figure out what your customer wants and display it clearly on the website, and make the statement clear and precise.
- The customer has a problem: What does the customer need on your website? State this in a bold, authoritative way.
- The customer meets a solution: This is what your business offers to the customer. In a concise, precise way, explain what the business offers the customer and how it will improve their lives. For example, the Agency Boon, a StoryBrand design website, says: We believe in creating user-friendly themes and websites.
- Business gives the customer a conscious plan: Help the customer know what to do immediately. Sticking with the Agency Boon, the next steps (how to buy) is to either browse themes or get a customized website.
- Call the customer to action (the CTA button): What next? Your Story isn’t over until you give the client a call to action. Tell the client to purchase.
- Customer meets success: When the client buys the service/product, they’ll meet success. How will it change their lives? Will it make their life easy, give them more leads, support their business, etc. Show the client how your product is designed to change their lives.
- The product or service helps the customer avoid failure: Lastly, what would have happened if they didn’t buy? Their problem would not have been solved, or they would have lost customers. Let the customer know what they’ll miss.
This is the StoryBrand structure used by all websites that embrace StoryBrand as a marketing technique. Everything in a StoryBrand is about the customer and never about the company.
Use Great Images
Notwithstanding how clear your StoryBrand is, it demands great images. Psychology says that images appeal to the customer’s emotions. Specifically, images of happy customers have a better return on value. They are the route to a happy ending and help customers imagine what their own part of the happy ending will look like if they buy your product.
Endnote
A successful StoryBrand has only three seconds to capture your visitor’s interest. Within the next five to 15 seconds, it should answer the three important client questions: What you do, how it will help the client, and how the client will buy. Without answering these questions, the client will find a solution somewhere else.