The deep tech sector has been rapidly developing over the past few years. This is due to the introduction of artificial intelligence, the improvement of quantum computing, the progress of the blockchain and biotechnology. All this requires an engineering base, as well as a competent entry into the international market.
In this situation, agencies that understand all the specifics of transition technologies and are able to convey the most complex ideas to a wide audience can play a major role.
A reliable and proven partner is Fello Agency. This is an international B2B Tech Marketing Agency that specializes in marketing companies in the field of high technology. The main mission of the agency is to help technology projects develop, scale and enter the global market. This allows you to attract investors, new partners and expand your customer base.
A Special Approach for Deep Tech Companies
It is important to understand and take into account that high-tech products and solutions from the deep tech sphere have a rather complex nature. These are not mass consumer applications, where it is enough to pay attention to convenience and UX. These are much more complex projects, in which the key role is played by:
- innovative potential;
- scientific validity;
- high cost of communication errors;
- long cycle of creation and implementation.
Because of this, the traditional marketing approach for deep tech in most cases does not work or demonstrates too low efficiency. Companies need specialists who can translate the complex language of advanced technologies into the language of partnership, business and investment. Fello Agency is exactly such specialists.
Fello Agency Experts’ Approach to B2B Marketing
The main principle of Fello Agency specialists is strategic partnership. They do not just organize and conduct marketing campaigns. Their task is to create a multi-level, complex and holistic ecosystem of communications around the promoted brand.
Fello Agency uses several key areas.
- Content marketing. Specialists create various materials with the help of which they explain complex things and the essence of deep tech projects in simple language. These are articles, cases, webinars, videos, etc.;
- Marketing strategy. Before starting implementation, Fello Agency analyzes the market, competitors, and positioning of the client company. This allows us to build a personalized and structured marketing strategy;
- Branding. According to Fello Agency, one of the most important tasks of B2B marketing is developing an image and demonstrating the company’s identification. After all, it is necessary to reflect the innovative nature of the new solution and show its uniqueness in front of competitors;
- Interaction with investors. A group of specialists who are engaged in promoting an innovative project pay special attention to attracting investors. For this purpose, presentations, pitches, and communication materials are created;
- Going international. In the process of conducting a marketing campaign, it is necessary to adapt strategies taking into account the country, region, culture, and other factors.
Fello Agency offers a comprehensive approach to promotion and organizes a multi-level, personalized process for each of its clients.
Fello Agency and Interaction with Deep Tech Companies
The key feature of the agency is a deep understanding of how the modern market of advanced technologies is structured and operates. The current portfolio of Fello Agency includes a number of projects in this area, directly related to:
- artificial intelligence;
- machine learning;
- financial technologies;
- blockchain;
- green technologies;
- renewable energy;
- cloud and SaaS solutions;
- biotechnology;
- medical innovations, etc.
It is important to understand that each of the presented areas has its own special marketing logic. And not everyone is capable of performing such promotion tasks. But Fello Agency specialists are well aware that, for example, the promotion of AI solutions for the corporate sector is carried out completely differently than the introduction of biomedical technologies to the international market. The agency’s task is to find the right approach depending on the audience and individual customer requirements.
Benefits of Cooperation with Fello Agency
There are several objective reasons why many clients choose to cooperate with Fello Agency.
Firstly, this is a deep understanding of deep tech and B2B. The team of experts works specifically with modern, high-tech companies. This means that the experts are guaranteed to understand the specifics and key features of this business.
Secondly, Fello Agency has international experience. The company’s portfolio includes several projects in the US, Asian and European markets. Thirdly, the experts use an integrated approach, starting with analytics and ending with the implementation of a successful marketing campaign.
It is also worth highlighting the increased attention to ROI. This means that strategies are formed taking into account business results. Fello Agency does not just show beautiful numbers on paper, but demonstrates real results for its clients.
The agency’s B2B experts understand investor expectations and conduct special preparation for negotiations and the next rounds of financing for startups and deep tech projects.
Strategic Partnership with Fello Agency
In the world of modern and rapidly developing technologies, it is no longer enough to be just a developer. You can create a unique product. But without competent and effective promotion, no one will know about it. Therefore, you will not be able to realize the potential and get a well-deserved profit for your development.
In such situations, the key value of cooperation with Fello Agency is revealed. This is not a contractor, but a full-fledged partner. It is directly interested in growing and scaling your deep tech project.
Final Thoughts
Fello Agency is a new generation marketing agency that combines deep knowledge of technology with the ability to build effective communications. For companies from the deep tech segment, this is a chance to reach a new level, attract investments and scale business in the international arena.
If you want your technology to be heard and your brand to receive the attention it deserves, Fello Agency will be the partner that will help you achieve these goals.
