There is no shortage of ecommerce sites on the internet. For any and every kind of product, you will also find a lot of ecommerce sites catering to it. Whether they are on fashion, entertainment, news, or any other genre. Not just major niches, even micro niche topics also have a full fledged website allotted to them, such as nail polish paint for ladies.
Out of all the possible categories, one that has target people of nearly all age groups is kids products. Here, even though the products are about kids, but the target people can be all. Parents who wish to buy things for their children, couples who are planning a child, or anybody who is looking to gift a useful or fun product to a child.
Now, let’s look at what all can be categorized as kids product specifically.
- Books and Notebooks
- Printable coloring pages
- Pencils, erasers, sharpeners
- crayons
- board games
- painting related things
- toys and games
and so much more. All of these products can mostly be found in any nearby shop. But the only problems people face while shopping here are lack of time and visiting different shops for different products. And that is why, the websites selling kids products are increasing in popularity. And when you have products like toys or great games to play on your own, your products would sell instantly through online websites.
Since so many websites for this are coming up, how can you as a website owner, market your own ecommerce site to the kids?
Advertise on tv channels
And when we say tv channels, we mean by popular cartoon tv channels. After all, that are the most beloved channels for almost every kid. So when you advertise about your market here, you are surely going to capture the eye of your target audience. This is also a great way to connect with these kids, for example by running quiz campaigns about dinosaurs, thereby marketing coloring pages with dinosaurs.
Pay per click campaigns
These days, kids are also very active on social media. Be it their own profiles, or of their parents. They love to keep exploring mobile phones of their parents. So it is a great advice to target these kids via pay per click campaigns on social media.
Websites similar to Surf Nation rely on PPC marketing to target kids and parents searching for surfing equipment online, and it has been working very well for such companies.
Generally, kids use their parents accounts’ to have fun. So you can share the campaigns and advertise your website on their parents social media accounts only. This way, you can not only reach the targeted kids, but also their parents who are the ultimate decision makers. Through one account, you are successfully targeting 3 people.
Target Parents
Parents keep searching for parenting tips on the websites. So, through those websites, you can target the parents on behalf of the kids. And that is because parents are the ultimate decision makers when it comes to buying kids’ products. So why focus entirely on kids. Moreover, why only parents? You can target anybody who is looking to gift an entertaining product to any kid. This can be a relative or grandparents even.
And not just this, thanks to evolution of technology parents are now becoming more and more aware about different struggles their kids go through. Services like BookBot are becoming more popular and they are the first choice of parents to help their kids overcome various reading abilities.
All you have to do is find out what are the related topics to kids and parenting. And then you can reach out to those individual website and market your products through them.