There are numerous benefits you get from using an SEO audit tool. For today’s digital generation, this has become a rather important step if you own a website of your own. You might never realize many things you are doing wrong or are lacking in, which are drawing your users away from you.
Hence, in all the situations, an SEO audit tool will provide you with the real picture of the SEO of your website, which you fail to realize otherwise. Some of the benefits you get from using this tool include:
Broken Links Analysis
You might not realize how many broken links are there on your website. Since people focus more on growing further and further, they hardly pay attention on what has already been done. There might be a case when the link which you had given to an external website, might break. The website might have shut down, or is facing some other issues.
In these cases, the link which you gave, will be broken. That means people will meet with a dead end on clicking this link. It would rather have a negative influence on the people and they would feel frustrated. One incident might not make much impact as several such incidents can do.
So, to take care that you are not dealing with any broken links on your website, you definitely need to go through an SEO audit. For this, you can also use a free website SEO audit and speed test tool. Check for these broken links and repair them as quickly as possible.
Check out the user behavior
Using an SEO audit tool, you can also analyze the behavior of your users and visitors. For how long are they staying on your website, which links are they clicking and what are they doing, all make a great impact on the overall ranking of your website. The longer the people stayed on your website, better will be your ranking in search results.
So by looking at this behavior and metrics, you can then devise strategies on how to hold people to your site. Now whether you need to have a better quality article that would interest the people, or you need to add more interesting content, the choice would be yours.
Experiment with different strategies and see what works the best for you. Overall, an SEO audit tool would prove to be highly beneficial for the overall success of your website.