After making a mobile game application, developers check the app functionality in all the ways. They satisfy themselves with the app icon, graphics, and features functionality. Maybe your app runs flawlessly and covers all the demands of the modern users, but this is not enough to rank it on Google play store or Apple Play store.
Today, more than 200 gaming apps get added on the Google play store and Apple Play store daily by the developers and thousands are already there. There is fierce competition to rank mobile gaming apps at a top position.
Although there are several ways to rank mobile gaming apps such as Google AdWords, Google AdMob, and Facebook Advert, you can use them only after completing the minimum app installs limit. Another problem with these methods is that everybody uses these methods to increase the number of installs. Below are some easy and effective ways to increase your gaming app installs.
App Store Optimization
App store optimization (ASO) works the same as SEO. The only difference is ASO ranks mobile apps and SEO ranks websites. ASO increases the visibility of the gaming app on the play store. More you work on ASO, more the increase in your Play Store gaming app visibility to more users. Though ASO is complex like SEO, but understanding its functionality with Google algorithm will help you to increase installs of your gaming app.
Motivate Users to Make Referrals
Referrals are also an excellent way to increase gaming app installs. You can ask your existing users to be your brand ambassadors by giving them incentives. Online casino games provider Scr888 provide bonuses to their subscribers to make referrals. If your app offers an excellent experience to your existing users, then they will suggest others to use it too. It depends upon you, how much you worked on your gaming app.
Social Media Marketing
Every business takes help of social media for promotions and marketing. For gaming app developer, social media is like a profit without investment deal, which favors them to get famous overnight. Make Facebook pages, share your app on LinkedIn, Twitter, and Pinterest. Your uploading content must be strong on these platforms. You can also make a high-quality video with a fluent speech on the gaming app and upload it on Youtube.
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