The first thing you do as soon as you have installed WordPress (or any other blog app) is to think of the design of the blog. You need to focus on the logo first. Logo is a crucial part of the branding and to create a consistent design language for your entire site.
Designing Logo
A logo is considered good if they meet the critical criteria of versatility, simplicity, originality and suitability. It needs to be versatile enough to be used in all the online presences that you have, be it a website or social media pages. Logo will help to create brand visibility and loyalty. Be original in logo creation unless you want your website to look like a massive cliché but make sure it isn’t too creative that it’s not able to communicate your message.
Process of creating a logo
Create a mood board containing all the things you can think of that relates to your business and its customers and then start developing ideas of logo from there. It can be all that comes to your mind from other logo designs, pictures, random sketches to create themes and patterns. As per businesstoolsandmore.com, you need to make sure that you use vector software when creating the logo which has products like the Adobe Illustrator.
Next in line- Themes
Once the Logo is made pay attention to the overall look of the blog. WordPress already has a good looking website utilizing a default theme for the year. But does it look fine with your new logo? Or is it out of place? Make a professional decision over a lazy one and create a theme of your own. This will instantly change the visual impact of the website.
Customize it
Take advantage of the customising option and tweak the online presence by customizing your theme. Under the ‘Appearance’ tab you can change the header and footer, logo, background and the color scheme amongst others. Make it a pint to match elements of your website to your logo’s colour code exactly so that you create a strong sense of consistency throughout the web design.
Color, Fonts, Background
Work towards practicality of the color scheme over what looks good. Same goes true for the fonts and the background of the blog. All should be in sync with each other and make the content readable. For colors you can refer to Pinterest and search for a colour palette. Think about all in consideration with the tone and topic of your blog. Choose a background that goes with your blog’s niche audience and will add to the complete look of your blog.
If all this is too much to do for you find someone to do it for you. You can always outsource the work to a company which specialises in this work. Whatever you choose just make sure it is best for your blog and your online presence. Choose smartly!