Customer service can make-or-break a business, as positive customer-company interactions can increase sales and customer retention. Nonexistent online or telephone customer service, unresolved complaints, or bad attitudes from customer service agents and company representatives can be turn-offs for customers.
The Peppers & Rogers Group reports that 60 percent of customers stop doing business with a company due to interactions with salespeople they perceive as indifferent. 70 percent of customers cite poor service from salespeople as the reason for leaving a business. To avoid losing customers to the competition, business owners should implement customer-friendly practices and base their company on the needs, wants, and preferences of customers.
Provide High-Quality Customer Service
When making purchases, customers may try to reach a company if any questions and concerns arise. One way companies can show customers their value by efficiently resolving issues. Businesses can improve customer service operations by utilizing technology that enables efficient communication.
The versatile, innovative cloud based call center software created by Bright Pattern can optimize the customer service operations of mid-sized businesses and large enterprises. Bright Pattern empowers companies with a unique omnichannel communication platform that connects new clients, potential customers, and current customers to company agents via phone calls, emails, SMS, and live chats.
This software is artificial intelligence-assisted, allowing businesses to implement virtual assistants and bots into their operations. Such technology enables instant, 24/7 customer service and self-service options, which supplements the work of human agents, ensures that customers can have their concerns addressed at any time, and increases a call center’s productivity.
Having calls transferred through multiple departments or waiting a long time to speak to a customer service agent could make a customer feel disrespected and end the call. Using Bright Pattern’s technology can help businesses prevent negative such negative experiences with their customers.
A call center powered by Bright Pattern software can withstand many simultaneous conversations without interruptions. Customers can communicate with one agent and remain connected with them. Conversations can seamlessly switch from phone calls to email or other communication channels if necessary.
Prioritize Customer Satisfaction
Satisfied customers are likely to spend more on goods and services. Companies can gain or lose customers by word of mouth. If a customer receives excellent customer service or poor service, they’re likely to tell other people, which can either attract new and potential clients to companies and encourage current customers’ loyalty, or cause businesses to lose customers but gain a bad reputation.
Customers who experience consistent satisfaction are unlikely to make complaints or return products and request refunds. To measure customer satisfaction, companies can conduct customer feedback surveys via phone, email, or social media. Businesses can ask customers to state what features they like or dislike in the goods they buy and incorporate customers’ responses into product development to ensure consumers get what they want.
Offer Variety In Products
No two customers are the same, so businesses should do their best to offer products that can satisfy a variety of customer preferences. Companies can benefit from having a website and goods and services that customers can access from various locations. Supplying products that have some variance and cater to buyers’ specific preferences ensures that everyone can purchase goods they like.
For example, Auto Auction Mall, an online used auto auction site, offers over 200,000 vehicles to car buyers. This website provides car buyers in Africa, North America, and other locations a selection of popular cars in different colors made by various brands. All auction participants, no matter what different features they want in a vehicle, can make bids and purchases that satisfy them. People can choose from a variety of sedans, convertibles, SUVs, trucks, coupes, and other vehicles and find what suits their tastes. Visiting the site, customers can browse Auto Auction Mall’s vast inventory and find specific car models manufactured in different years. Auto Auction Mall gives car buyers a convenient and efficient way to bid on automobiles and buy them, as people can make bids and purchases from their home.
Pleasant customer service experiences can benefit customers and companies. Businesses can experience growth, sustainability, and financial success by prioritizing their customers.