Yoga has become a top wellness trend not only in India, where it originated from, but also in several different countries around the world. In fact, according to the Hindustan Times, there are already about 200 million people worldwide who are practicing yoga. And if you are a yoga shop owner yourself, it’s about time for you to put your name out in the market by building your very own website. It will not take a lot of money to create your own website. Here’s how you do it:
Create a domain name.
The domain name is basically the address where your website will be found. Thus, you have to make sure that the domain name you will choose clearly defines what your website is all about. Also, the uniqueness of the name matters as it is what people will remember. If you already have a name based on your yoga shop, creating a domain name is easy.
Choose a theme.
A theme provides pre-designed layouts, font, color schemes, etc. for your website. It aims to make your website easier to set up and navigate. Make sure to have a theme that is simple yet unique to your yoga shop. Checkout our themes.
Add your content.
In order to make your yoga website more enticing to the customers, adding content is necessary. Some basic features that you can add are the homepage, about, offerings, blog, and contact.
Your homepage should act as the introductory page of your website, providing a table of contents for customers. The about section, on the other hand, should house more information about you and your yoga shop. It could also contain some pictures to add to the aesthetics. In the offerings section, list down the services that your shop provides, from classes and workshops to equipment and merchandise. The blog section should include write-ups about yoga, testimonials, and reviews from your previous customers. And lastly, the contact section should include your contact details and location for future transactions.
Set up an e-newsletter sign-up form.
An e-newsletter is essential for your yoga website as it can help you to engage your customers. It will also provide them the necessary information that will address their questions about yoga. This, in turn, aids in gaining their trust and preference.
Submit your website to search engines.
Submit your URL to the biggest search engines so that your website will show up in search engine results page (SERP) much sooner.
Connect to Google Analytics.
Google Analytics is a helpful tool for websites. It is a free web analytics services which let you track the traffic of your yoga website. This includes the number of your visitors, the content that they are reading, the time that they spend on your website, etc..
Link your social media accounts.
Lastly, connecting your social media accounts to your website helps in promoting it. You can turn your friends and followers to frequent website visitors.
Building a yoga website may sound rigorous and costly at first. But with these seven easy steps, your yoga shop is well on its way to dominating the virtual world.