Are you planning on creating a mobile game, or rather already have one? Nice work. Half of your task is already done. Yes, half! Because making a game is only half of the battle, no matter how hard it was. The remaining half of the task is promoting it.
Promoting your gaming app in the right way is of utmost importance. You just cannot sit idle and expect the app store to automatically help you. And it is definitely not a one-time job. You need to constantly work on it. The major task lies in creating a buzz around your game and attracting the audience.
So, let’s look at some of the very effective ways you can utilize to promote you game on both Apple and Android platforms.
Social Media Marketing
The first and foremost step for every big or small business is promoting it on social media channels. Pick as many channels, new and old, as feasible to you and start promoting your game there. Create a very attractive social media handle that you can use for all your accounts. A good name is the first battle won. If you need a head start, you can buy followers from this website.
Use various marketing platforms of these channels and connect with your target audience. Participate in discussions, promote your game, post great content surrounding your area of expertise, and many more ways. Overall, you should be adding value for your target audience in order to gain benefits from them.
App Store Optimization
Next comes another important step – ASO. Before you submit your game in the app store, it should be fully complete and app store optimized. DO NOT submit a partial game, ever! The main criteria for your success depends on the user ratings. If ratings are high, your game will start featuring in top positions soon. And then, the number of downloads will also begin to multiply.
The basics of ASO include deciding upon an apt name for your application, and choosing the right set of keywords. Your app name should be relevant to what you are selling and what users wish to buy. Do not write names that are very long or very short. Remember, building trust starts here. Regarding your keywords, try and think of a phrase to suit your game, or few relevant search terms, rather than some list.
Put yourself in the shoes of your target audience, and see what would they be searching. Research on what keywords people search, just like you do for SEO of a page, and make your game proper app store optimized.
I was once talking to one of the web designers at Elite Web Design, and I came to know that having a seo-optimized website also plays in important role in bringing installs along with App store optimization.
Forums and Cross Promotion
Make a list of various forums for gaming and get actively involved there. Talk to other developers and help each other in cross promotion. This is a very untapped way of promotion right now. Take advantage of that fact and help other developers who in turn will promote your game in their groups.
If you have an app like Minecraft, you can contact websites like 7minecraft.net and approach them for promoting your app.
But try to cross promote the games and apps that are similar to what you have been building. Overall, it should be beneficial for both the parties.