Are you designing a therapy website? Well, here are some tips to do so and impress your potential clients.
- The Ideal Logo
Your homepage on your website is the centerpiece for your business. You will want a catchy and neat logo for the display.
Your logo already says lots about what your business is about and what the website is all about.
Even though your logo on a website should be the centerpiece, it does not mean it must be at the actual center. It will depend on your creativity and if the theme of the website allows for it.
The logo must be displayed on each page. It should also be more prominent and bigger on your homepage as it is what people will always see first as they arrive on your website.
- The Headline Should Give The Heads Up
It will only take a couple of seconds to let a visitor know whether they have landed on the correct website.
The headline should be to the point. It should be able to clearly and simply communicate to your potential clients about the products and services that you offer as well as the therapies you provide.
- Easy Navigation
It is always frustrating to wander around a site and finding it difficult to locate the information you are looking for.
Poor navigation usually increases the bounce rates on a site. It can also cause any returning clients to lose interest when it comes to visiting the site again.
It should all focus on a user experience that is good for potential clients.
How?
An easy way to achieve this is to ensure your information is crystal-clear with clear and concise navigation menus. The navigation should feature a clear and to the point structure. Make sure only the important pages come fist and then position any secondary pages inside the first pages.
It is similar to how files are organized on a computer. If the main folders are categorized and then sub-folders that are relevant after that, it becomes a simple task to find what you are looking for.
- Show An Image Of Yourself
There are a variety of the therapist websites that fail to display an actual photograph of the therapists. Avoid following this trend as great images will often increase your overall conversion rates.
You want to avoid seeming detached from patients, which is why all good therapist websites will have a professional and friendly photo of the therapist.
Keep in mind that patients are going to talk to you about their personal issues. You want to ensure they do not feel like they are having a conversation with a bot.
Avoid trying to take a photograph of yourself. Visitors to the site will immediately notice an amateur photo and might make the assumption that the business may be at a beginner level.
Spend the money on a professional and experienced photographer as these little things will benefit you greatly into the future.
The contact form on a therapist website should also include an image of a clinician.
Over and above creating her own website, Goodman Creatives handles the photography for all the photos for Hope Curated Therapy.
- Identify Yourself
Your website should also include a concise paragraph that includes information about your practice, yourself and expected results clients are able to achieve from your services.
This can then go onto an About Page that is more in-depth, that we suggest is essential for your website. On the About Page, potential clients can learn more about who you are as a person that extends beyond your professional career. A blog can also be a wise addition.
The About Page should also feature a CTA (Call-to-Action). This will encourage your visitors to get in touch with you or subscribe to your services.
- Connecting With Your Clients
In the cases when your website has convinced a client to use your services, they will want to find out how to contact you. You should include a contact form that is easy-to-find.
Keep in mind that this will be different from messaging and email subscription.
Opening emails are often a tedious task. It also inconveniences the potential client as they have to open up another page in order to make contact with you. In addition, displaying an email address in a public way is one of the fastest ways for the spammers to phish information from you.
Make sure your website has a contact form that is simple to locate.
The contact form should be featured in your main-navigation menu on the website. Label this tab clearly with clear words like Book a Session or Contact.
- Go Mobile
Make this a priority and just about all people are on mobile these days and most of the web-traffic is derived from mobile. About 95% of Americans all use smartphones.
What this means is that, the majority of your potential customers will visit the therapist websites using their mobile phones.
Your website must be mobile optimized. The website design must be responsive so that it reformats the size of the content to fit mobile screens.
You can test your therapist website on a mobile phone by using Google’s mobile-friendly tool.
If you receive the go-signal from Google, your site will also rank higher on the search engine. This will result in gaining more visitors as well as potential clients.
- Avoid Becoming Lazy With SEO
All good websites include Search Engine Optimization (SEO)
To explain this in simple terms, SEO is the way in which to convince the different search engines such as Google to display your site when a person searches for a keyword such as “online therapist”. SEO is vital to your overall website as the search engines happen to be the platform where you get your visitors from.
For example, if your therapist website is high in quality and gorgeous, but you fail to attract any visitors, then there isn’t much point to the website.
Also consider that there are a few SEO standards that good website design for your therapist site will need to check. Does each page feature the correct number of keywords? Are there ALT tags for every image?
It is usually much easier to make the decision to outsource your SEO services. It may appear expensive to begin with, yet the benefits will pay off over the long term.