Everybody makes websites to earn money. And there are various ways to do so. Some choose Ad model, like AdSense, while some choose memberships.
One of the popular ways that most of the websites have started using, and which is categorized under memberships, is restricted content. You can either view this if you are above 18 years of age, or if you belong to an influential class. That is, you are required to pay some premium to view that content.
In offline world, there are so many VIP clubs, such as in Paris, Chicago, London, and so on. Regular people are definitely not allowed here. And they are still doing such a great business. So, why not replicate the same model in online world as well?
It is interesting to see Companies like nightlife brand Clubbable who has found a niche where they are able to rank high for having lots of interesting content. What they did making sure all the images have alt tags, keyword heavy long texts for each NIGHTCLUB. What they have done is that they have built like a marketplace for going out to VIP nightclubs where people create their groups for going out and promoters and club managers in that city get notified and can send offers of guest list or prices on VIP tables.
We here are Inkhive interviewed their CEO Magnus Ahlin who said that SEO is crucial for them and that their main source of new customers come from organic search. Funnily enough, we rank higher than many of the nightclubs themselves who have no idea how to rank on Google.
He says the key thing to get happy users who recommend your app/website is to deliver value. Now with their new feature where groups can join other groups who have VIP tables booked they are truly leveraging their existing user base to add value for them.
I am sure even you would have noticed this restricted content clause on many websites by now. Why do you think this happens?
One of the obvious reasons is, better revenue potential.
This medium is much better than ads, since it has more revenue potential. Just like offline VIP clubs of Ibiza or Paris, the VIP websites are also doing great wonders. But this can only happen if your website has such an important content that people would like to pay a premium to check it out.
And this is not just common with websites, but its common to so many business models. According to VIP nightlife brand Clubbable: Rich people do not mind to spend money when they go out. VIP tables usually start at $1000 on a quiet night and could go up to several thousand. So our goal here is to ensure you realize how Clubbable provides VIP Services for rich people, you could do something similar on your website.
If your website is for general public free of cost, and you include just limited content for elite members, they are unlikely to visit on your website. If you want to have a better revenue potential, you need to create your website in the justified manner.
Professional and Interesting Website
This kind of content will surely pique the interest of people in your website. It will make the site appear much more professional and much more appealing to all the people. Plus, a positive word of mouth from elite members is surely going to increase your reputation manifolds.
Hence, for all the obvious reasons, try to make your website in such a manner, that you can include a restricted content facility for elite members only.