Now that QR codes are becoming main stream in 2018 as every iPhone and almost every android can scan a QR code without the use of an app, you can just point your camera of your phone and your camera will detect the QR code. QR codes are great for marketing! However did you know there two different two different type of QR codes namely: static and dynamic QR code. A static code is more common known, but it’s not that useful for marketing as you can’t track data and you can’t edit the QR code after you made it.
A dynamic QR code, on the other hand, is a type of QR code that is editable, which is a heads up against the static as it can’t be edited. Dynamic QR codes also allow for additional features like device-based redirection, password protection, scan analytics, access management and many more. Dynamic QR codes also result in a less dense QR code image that is more reliable to scan.
What are the benefits of dynamic QR Codes?
- Edit your target URL at anytime
If you are running dynamic campaigns with varying content, this gives great flexibility. You don’t have to print this type of code, and they can be edited at any time you like. We all know technology is moving at a very fast pace, now imagine you want people to contact you through your LinkedIn profile today, and maybe through your Facebook page tomorrow and a year later you are planning to redirect them to your website. This is not possible with static, as you will have to create a new code entirely, but with a dynamic QR Code, you can do this.
- No reprints
One of the greatest reasons and benefit of choosing this type of QR codes is the fact that you have the opportunity of changing the URL destination without changing the code. This means that you don’t have to reproduce all the promotional material using new QR code or new web address. Your customer will then be able to redirect to your new link the moment they scan the QR code, saving your business the cost of printing and distributing new marketing materials.
- Track data of your QR code
The best part of a dynamic QR code is that you can track data from your QR code. You can track when people scanned your QR code, where did they scan it and from witch device they scanned. Important data to understand if your marketing efforts are working and if you get results. You can follow up date live from your QR code.
- Quick information
Its every company main priority to be able to track their customer preferences and response to advertising campaigns. Making use of traditional marketing tools like flyers, print ads, billboards, and television commercials can only guarantee you something which is estimates of circulation figures. With QR codes, on the other hand, you now have the opportunity of generating and tracking your customer’s responses to your advertising campaign anytime, any day.
What is a Customized QR code?
On QRzebra you can make a custom designed QR code for your brand. QR zebra is a QR code generator with logo that allows you to make really awesome designs witch get 30% more scans than the typical unappealing black white QR code. Have a look it’s really easy to make a custom QR code and save as a template and it’s free! QRZebra is the best QR Code generator online.
Conclusion
Dynamic QR codes are great to use for marketing purposes and a great way to get data from your QR codes, most brands are using dynamic QR codes as you can easy track data and edit your dynamic QR code data to any other data which is really helpful if you want to save money on printing. QR codes are great for marketing and we expect the uses of QR codes to keep on growing in 2018 and 2019.
In addition, tools like Adobe Express free QR code generator provide convenient solutions for creating dynamic QR codes effortlessly.