Whenever you make a website, the solo aim of your work is to get traffic and increase sales. Most of the people start targeting any and every person they come across. The major belief behind this is that if you have huge traffic to your website, your ranking would improve, also your sales will increase. But does that happen? NO.
Then where you are going wrong? Because of this, some might even stop spending money on advertisements. They start questioning whether buying traffic from ads is worth it or not. What do you think?
For me, spending money on ads is a definite yes!
The only problem arises when you target everybody is not keeping in mind who your actual audience is. That would result you in losses. So who should ideally be your solo ads traffic? Whom to show your ads?
The answer lies in who is your target audience.
If you show your ads Poonly to the people who are likely to buy your products, you will increase your sales dramatically. And that increase is something worth spending money on. Moreover, there are huge benefits when you target your audience and then show ads to them only. This would make buying traffic from ads worth it. Let’s have a look at some good benefits for this.
Better chances of click and purchase
When you are showing your ads to your target audience, they will definitely be interested in your content. And hence, they are more likely to click your ad. Once they do that, and they find that your product or service is good enough for them, they will make the purchase.
Targeted ads increase the chances of getting clicked and make a sale. Hence, you should definitely go for it.
Improves SEO
Yes, you read that right. If you are targeting ads towards a certain set of people, your SEO will improve a lot. Wondering how?
People who are your target audience would be interested in your offerings. That means if they click your ad, they will stay on your website for long. And longer the time people stay on your website, the better your SEO will be. If you have a high bounce rate, that is people come and go back instantly, your SEO will drop, hence your rankings.
Positive Word of Mouth
This is a definite plus point. If people like your website, they will spread positive word of mouth and will bring more people to your site. That would mean you have to spend less on marketing now, since people are already impressed with you. It would gradually help in improving your sales and your rankings.