There are people searching the internet to get information and to find reviews for dentists and chiropractors. Some patients also prefer to ask questions online or to look for reviews before setting an appointment. All of the changes in how patients interact with healthcare professionals have something to do with how marketing has evolved in the 21st century.
The best way to increase your clients is by doing digital marketing techniques such as search engine optimization or SEO. According to experts like the webmarketing123.com site, dentists and chiropractors will massively benefit from a website that is optimized for search engines.
Here is a list of tips you can use to optimize your website and attract more patients:
1. Focus Locally
A local search query could be affordable dentists in Rochester or top chiropractors in Bakersfield. Focusing your optimization efforts in your immediate neighborhood can help your business rank better in local searches. According to Google, 46% of their searches are local, but around 56% of businesses have yet to claim their Google Business listing.
If you’ve not listed your business, there are high chances that your business won’t be in the first ten search results. Claiming your business listing on Google is one of the most impactful change you can make for your SEO strategy.
Here are few more tips on how you can bump up your ranking locally:
- Make sure your name, address and phone numbers or NAP are listed in business listing pages like Yelp.
- Use your NAP consistently. If you’re using st. instead of street, use that in all of your listings.
- Get local newspapers or journalists to write about you on their websites to generate backlinks and increase your authority.
- Get backlinks from non-competing businesses and return the favor.
When compounded, these efforts will all work in your favor and make your site rank higher in local searches.
2. Create Quality Content And Copies
People don’t appreciate reading articles that are half-done. You should focus on creating content that showcases your expertise in your field. Make sure that every copy on your pages should target what your patients may be looking for. Publishing a low-quality content will mean bad for your rankings as your bounce rate goes up.
Bounce rate is a percentage value of website visitors that navigates away after only viewing a single page on your site. A low bounce rate will signal search engines that your content does not provide value to the visitor. Also, remember to use SEO keywords to make your content visible for search engines. Keywords help the search engine find the most reliable material to provide to its users.
Your content should talk about general and helpful solutions, and not solely about your services. Don’t focus on promoting your business, but more on how you can provide value.
Consider the following things when publishing a content:
- The usefulness of the article towards your audience
- The credibility and truthfulness to your claims
- The engagement of the article with its audience
- The usage of appropriate keywords
Try asking yourself these questions the next time you hit the publish button. Doing so will help distinguish you from competitors with mediocre content.
3. Use Social Media
If you don’t have social media presence as of yet, you’re probably leaving money on the table. Social media can have a significant impact on getting new clients and website visitors, especially if you’re thinking locally. You also need to consider what social media accounts to create. There are many social media sites available, but you don’t necessarily need to utilize them all.
For example, if your target audience is teens and young adults, you can focus your effort on Instagram, Twitter, and even YouTube. On the other hand, if your target audience are adults, parents or executive employees, Facebook and LinkedIn will work best for your business. Just like publishing an article, make your social media content engaging, credible and informative. This will attract more people towards your profile and increase audience engagement.
4. Evaluate Your Website
There are constant algorithm changes on search engines, and just recently Google announced that they are rewarding websites that have responsive designs. A responsive website means that it can adapt to any screen sizes, whether mobile or desktop. For example, if a visitor goes to your site using a mobile phone, it should render and adapt appropriately, no matter the screen size.
Conclusion
Don’t leave your clinic in the dark and start working on your SEO efforts. The things listed here are easy to apply. Pay attention to how you’re creating your content and where you’re sharing your content. Increase your backlinks by forging relationships with businesses nearby. Inbound marketing strategy such as SEO is all about attracting the right audience to your business.