For any business today, one of the most powerful tools that you have at your disposal for business advertising is social media. Few tools are quite as effective as using social media to promote your website. If you want a helping hand in making sure that your business can stand out from the crowd, then using social media will be one of the best ways to do just that.
Let’s look at how you can start using social media to promote your website. If you do it right, the benefits will be extremely long-lasting.
Getting started
First off, you need to work out what social media platforms work best for your kind of business. For example, a business that mostly works in an industry where imagery does not do you justice might find that Instagram and Snapchat aren’t too useful. You might instead find that the more fast-paced, informative and link-heavy sites like Facebook and Twitter would be your best bet to build something tangible, a quick look at betting sites social media “Internet in Real Time” live counter will show just how big these networks are.
We recommend that you get started by looking at the kind of business that you wish to build. Regardless of what kind of business you run, though, you will likely find that Facebook makes a very good choice of site to use for promotional boosting.
You will find that Facebook works just as well with text and link-based advertisements as it does with media and imagery. It’s thanks to this that we recommend you look to use social media to help promote your business website as best you can. If you choose to work with social media, then you are going to want to make sure that you each of your social media profiles has the following:
- The name of your business made as prominently as possible in the page name and logo.
- An About Us section or profile, quickly telling people why you can solve their problems.
- A professional logo and a cover photo, perhaps showing what your business actually does.
- A call-to-action to get in touch and check out your website/buy products/hire services.
Do this right, and you are much more likely to get the starting basis for all your social media sites and pages just right. If you make sure that every social media page that you make for your business has the above, you are very much on the path.
Getting connected
Now that you have some basic social media pages set up, the time has come to start, well, being social. This means spending some time looking around on social media, trying to find social media groups and accounts to interact with.
On Facebook, you can often find discussion groups which are built around your niche. This makes it nice and easy for you to get connected with people who will care about what you have to say. They will hold a genuine interest in the subject matter and are thus more likely to interact with you and follow you back.
By simply connecting with other groups, you can make it easier to build a natural connection. However, the secret to your social media communication as a business is avoiding being promotional. Like some comments and influences that you see on the page and give yourself a chance to see what all the positive promotion on the page is about.
When the time comes, drop in a bit of information or advice for someone who you are helping. Avoid posting links to your own site, though as it just makes it seem like you only got involved for a spot of self-promotion.
Try and do what you can to connect with the person that you are talking to and give them a good reason to try and check out your site by looking through your profile organically. Every connection that you make should be with the intent to communicate, help and inform someone. Again, avoid posting links to all your stuff in an organic discussion – only do so if you are asked.
Why? Because it makes you seem more committed and engaged to just helping people. This can be very useful and is sure to make people check you out organically as you were so helpful.
Get engaging
Now that you have a small audience building and people following you after you have helped them out or taken part in discussion, it’s time to start engaging with people. We recommend that you get engaging purely on the basis that it allows you to give people information that they might not have had already, and it means that you can be a bit more promotional over time.
Try sending out things like promotional offers only for social media users, with tags and promo codes only accessible if they “like” you and such. It’s a good way to help make sure that you can find an easy way to promote yourself via social media without being too obvious about the fact that you are trying to sell your goods or services.
We recommend that you always look to try and fit all your engagement around helping people and making it feel like a fitting response to whatever is going on. For example, if there is a local charity drive in your city then you could easily post a little message trying to drum up some support, with a small link to your own business.
You can find easy ways to engage with people and raise awareness for important things simply by being quite smart with your placement and product planning. If you want to make sure that you can be more measured and considered in the way that you work, then we highly recommend that you look at getting engaged with social media.
Remember, though, that your sole aim with social media is to build trust and awareness. The more comfortable someone can feel working with your business, the more likely they are to come back for more in the future!