The world is going digital at a very fast pace. People have started moving from paper to digital too. For example, from books, students have started moving to e-books.
And not just this, even the medical industry is also moving digital rapidly. For example, many hospitals have already started using digital x-ray over the traditional ones.
But despite various companies and institutions going paperless, the printing sale is still on rise. Various companies are going for printed marketing materials, despite digital marketing becoming popular. Why is this the case? Why are the sales of print materials rising despite companies moving towards soft copies?
Holistic advertising
Though digital marketing is gaining popularity, print media is not going to extinguish any time soon. There are various hoardings put up on the streets, or outside the shops. You need not even look out for the printing shops which can get you the required marketing material. All you have to do is go online, and look out for an online print shop which will assist you with your needs.
Marketers today prefer covering each and every zone where they can market their products or services. This holistic marketing approach provides them with an added advantage, reaching out to those people who are not very much active online.
Local businesses
Not every business caters to people of the world. Though for local businesses like carpenters, cleaners, etc., promotions can be carried out online as well, keeping the locality as a focus. But reaching out to them physically is often the best solution whether it’s a huge billboard or swing tags on a pair of jeans.
And for that, you need printed marketing materials. Soft copies are not going to help you out here since most people would rely on what they see themselves, rather than read on the web.
When you are in such a local business, printed materials help you in numerous ways:
- Your reach becomes wider.
- You can measure the success of your physical campaigns too.
- You can get the surety that your customers are going to see your services and will get to know about you, if your hoarding is larger.
With digital promotions, you feel lost somewhere on the web. But with the strategic use of printed materials, you can assure high conversions.