Every website and blog needs a good SEO if it has to rank well. And learning SEO is no child’s play.
Many people go with the external SEO agencies to get the SEO of their websites done, while some hire an in-house professional SEO team to acquire the similar results. BUT, if you get to learn what is the right SEO and what are the right tactics to rank your website, then even you can carry out the SEO work yourself.
Here we will introduce you to some of the important terms from the SEO glossary, which would help you understand the concept a little better.
Alt tag (or Alt Attribute)
Alt tag is a very important parameter in SEO. This tag is inserted in the image, within the image tag in HTML, and specifies the alternate text for that image. With the help of this tag, search engines recognize what the image is about. Here, you can easily target your SEO friendly keywords and other relevant keywords you wish to approach.
By using such alt tags, you can even optimize your image for Google’s image search process.
Backlink
A backlink is when another website links your own website. In other words, it shows that the other website is trusting you with the relevant and important information you have on your webpage. And that is the reason why this holds the most importance in the eyes of Google search engine.
Any link which has a higher authority and high link relevance, is considered to be effective. Better and more the backlinks to your page, higher would be the rank.
Black Hat SEO
You might have observed many websites getting better rankings very quickly. Most of the times, they make use of black hat SEO practices to get a rank. Black Hat SEO uses techniques which are usually against the search engine rules. They manipulate the engine to show results.
However, the happiness is short lived with the black hat SEO techniques. Which is why, you should avoid any such tactic to rank quicker.
Broken Link
Broken links are very harmful for any website. These links are the dead links, pointing to nothing. When you try to open the page the link is pointing to, an error comes up. It can happen either due to the use of an improper URL, or the page has been deleted. You need to keep track of these broken links, since they make a negative impact on the SEO of your website.