Mobile phone usage is at an all-time high. Very few of us leave the house without a mobile in our pocket and many of us are glued to our mobiles for long periods of the day.
With such widespread mobile phone, usage mobile responsive websites are essential for any business in the modern-day.
What is Responsive Design?
A website with responsive design will adapt to whichever device you access the site on. The website will reformat and resize in accordance with the device, providing the optimal user experience.
Why Is it Important?
Over the past few years, browsing the internet on mobile phones has become more and more popular.
With the introduction of 4G internet and more powerful technology, mobile phones became the most used device for internet use in 2016, overtaking desktops.
For businesses, the importance of mobile responsive design has never been stronger. Simply put, modern businesses need mobile responsive designs if they want to compete in the marketplace.
We aren’t saying that you are going to win-all by embracing mobile technology, but it is clear that solid mobile design is absolutely crucial to any modern-day business.
The huge number of people using smartphones is something which cannot be ignored.
Well-Designed Websites Attract More Customers
Let’s be honest, a website that isn’t easy to navigate is extremely off-putting. Most customers will judge your brand on how well your site functions.
If your site suffers from poor design and layout on mobile devices, many will see this as a sign of unprofessionalism and are likely to start browsing elsewhere.
On the other hand, if your website boasts good mobile design this is likely to impress customers and give them the impression that they are dealing with a reputable and professional company.
This is especially true for brands that people need to trust 100% before committing any money to them, such as online casinos like Fortune Frenzy. Needless to say, an entertainment site needs to work smoothly and effectively on all devices.
Improved User Experience
Linked to the point above, a well-designed site also means that people are more likely to stay on your site.
A good user experience is absolutely crucial and by providing an easy to use platform, your site is more likely to keep people engaged.
Bonus Points from Google
As we all know, search engine rankings are exceptionally important to businesses.
In 2015, Google began rewarding those sites which were mobile responsive and that was just the beginning.
More recently, Google have introduced things like mobile-first indexing, which considers the mobile version of a site before the desktop site when it comes to ranking.
Google now crawl, index and rank websites based on the mobile version of a website, rather than the desktop version.
It seems inevitable that over time, mobile friendliness will become increasingly important to Google and their rankings, in line with the widespread and ever-increasing usage of mobiles throughout the world.
Mobile Responsiveness is Crucial
As you can see, mobile responsive websites are extremely important to any modern business. If you hope to succeed long-term, smooth and effective mobile sites are imperative.