For every business owner having a good-quality website means everything. It’s actually what can really make the difference in terms of sales opportunities.
So if you want to launch your own business website and you’re struggling a little bit to identify the best domain name, you are landed on the right page.
The Domain Name Matters The Most
The fact itself that you are so concerned about your domain name means that you are somehow aware of the importance that it can have on your website. In fact, it’s not true that people will visit your website only because of your web content or business offers, regardless of its domain name. People are led to your website all through its domain name. So the choice of a good and effective domain name should always proceed with the choice of how to set up and organize your website pages and navigation options.
As you can understand, the domain name is the most important element of a website and since it can have a strong impact on the website’s future, it’s crucial to come to a good choice. First and foremost, take your time and don’t be in a hurry when choosing your domain name, consider that it will hopefully work for your business since day #1 until last day.
What Makes A Domain Name So Important?
In order to understand more about the importance of a domain name, it’s essential to learn what is in a domain name. First of all, consider the following points as a quick overview of the elements that make a domain name:
- URL: Even before to notice your latest offers and news, the URL is the first thing your visitors will see. A business domain name should contain the company’s name without any additional elements (that could be only distractive on visitors’ attention). Take as a good example the website of Australia-Casino: as you can see, the domain name is entirely focused on the location of the business. However, the name also makes you believe it’s a casino but it’s not. Despite the benefits of having the location within their url, this business may actually lose out on potential customers, as readers are made to believe it’s a casino. When you visit their website you realize that it’s as customer service site, actually one of the most authoritative sites within their industry but their domain name is somehow misleading. They offer comprehensive studies, guides and information about the gaming industry in Australia and give their independent reviews of the main nationwide gaming operators available to Australians.
- SEO: It’s important that your domain name contains your company’s name, as said. But it’s as important that your company’s name contains the main reference to your business field or activity. As a consequence, your URL will also contain the main word about your business, which helps your SEO ranking.
- Brand: Your domain name is your branding opportunity, as it can increase brand recognition.
Now, it’s time to see how you can practically choose the best domain name for your business website.
Recommended Ways To Choose A Domain Name
An effective domain name comes after a complex process. You have to know the key elements and indicators that affect and guide the choice of a good domain name, so you can be aware of your choice and come to the best domain name for your goals.
Extension
There are several domain name extensions like .com, .org, .net and many more. Among all the existing domain name extension “.com” stands out as the most effective (42.96% of registered domains are under the “.com” extension) basically because it’s the easiest to remember for people.
Go brandable
Choose a brandable domain name to stand out from your competitors and have more people recognize your business among thousands of other similar businesses in the same industry. You may create a new word or even use a generator of domain names.
Simplicity
Your ideal domain name should be simple and short, so people will remember it easily. Keep it between 6 and 12 characters to stay concise and effective. Make also sure that it’s easy to type and to pronounce – mistakes lead to wrong typing which causes a loss of visitors on your website.
No numbers and no hyphens
An effective domain name shouldn’t contain any hyphens or numbers as these elements make it more difficult. Moreover, when your visitors will tell their friends about your website, they will find it easier to spell it without hyphens or numbers. Consider websites like Instagram or Facebook: do they have any hyphens and numbers? If they haven’t any of such elements is because they were conceived to help people remember those names easily.
The bottom line is that your domain name should last forever – keep calm and take time to come to a long-term working choice for your business.