Due to coronavirus, it has become difficult for nonprofits and charity organizations to raise funds. Having a website makes it easier to spread the message for free while making social distancing.
This article tells the best ways in which the SEO of a charity organization can be increased.
Start a blog
If your charity organization does not have a blog, then it is the best time to create one. It will help connect to volunteers and potential donors on a personal level. By publishing, regular posts on the blog will help improve its SEO and its search engine rankings too.
Improved visibility will help your charity organization to reach more people. There is software that can help automatic publishing of blog posts via social media accounts. Quality Guest Post is a trusted guest blog post service provider firm. They provide reliable outreach link building services to enhance website ranking on popular search engines such as Bing and Google.
Assess Your Website
Several things come into play to rank a website higher on search engines. A business needs to check the description and title of webpages. They have to be attention-grabbing, and clear. Use rich snippets to create outstanding content.
Perform an Alpha/Beta testing to find out how influential your website data is. You should not hesitate to rewrite your website content again to make it more appealing and engaging for your readers.
Do Keyword Research
Keyword holds a special place when it comes to ranking a website on search engines. Include the main keywords of your business into the content. The procedure to find the main keywords for the audience and content is referred to as “keyword research”.
Tools such as Keywords Everywhere and Google Analytics Keyword Planner will help you in keyword research. Find terms that your ideal donor will search on the web and relates to your cause. These terms will have a high search volume.
Do Link Building via Guest Posts
Link building provides quality links to your business to help it rank high on the SERP. Guest posting is one of the best ways to generate quality backlinks. A charity business should reach out to its reach out to website editors in search of a guest post opportunity.
To build backlinks through guest posts, look for special attributes in websites where you would post guest blogs.
- Domain Rating of 60 or more
- A minimum of 3,000 visitors per month
- Nice-Relevant websites
- Target sites that have an audience from a specific country
To find websites that fulfil all the above criteria, you would need to use a Google Keyword planner. Now use the backlink checker from “Ahrefs” to find their backlink profiles and domain ranks.
Use Free Google Tools
There are several free Google tools available for websites to enhance their digital presence. By establishing and linking Google Search Console, and Google Analytics, it will provide you pre-click and post-click activity on the website.
It will help you know the search terms people that people are keying in to find your website, any technical issues, and webpages that are offering the best conversions.
- List your charity business on a Google My Business listing. Add all important business information along with a physical address.
- Ensure that your website also appears on Google Maps. It will help in local searches, load photographs, and create free of cost promotional posts.
- Enroll in a “Google for Nonprofits” program to offer free Google Ad Grants and resources for charities.
- A charity business can also use YouTube channels with the charity’s logo to create impressive video content.
Conclusion
These are some of the best ways to enhance the visibility of your charity business online. With these ideas, you can reach your donors effectively after lockdown.