SEO stands for search engine optimization, a highly competitive but necessary marketing tool. Its main goal is to bring consumers to your website by maximizing its potential in the digital world.
Meanwhile, digital marketing encompasses all online and digital-related marketing efforts, including social media marketing, email marketing, paid ads, and even TV ads. In essence, SEO is a crucial part of digital marketing, as it weaves into all internet-based marketing efforts of a digital marketing campaign.
So, how is SEO related to digital marketing? Learn about the relationship between SEO and digital marketing below.
1. SEO Improves Digital Marketing Campaigns
The most effective way to help improve your online marketing campaigns is by using search engine optimization primarily to enhance your website’s performance and increase its traffic. By using SEO techniques such as creating backlinks, your web traffic will increase and improve your online presence. Gaining more visibility in search engines means more customers will see your website, which, in turn, will increase your sales. With increased sales and profit, your business will grow.
Consulting with effective digital-focused companies like SEO Builder could provide you with SEO tools to help you attain your digital marketing goals. A good SEO company could offer all the tools and techniques you need in this domain. They will work on optimizing your website, particularly your keywords, to make it search engine-friendly. These keywords are what people will type into search engines. You might have what they’re looking for, so it’s best to let the SEO company help you in this department.
2. SEO Gives Value To Content Marketing Strategies
Digital marketing essentially includes content marketing, which is a way of getting customers to be aware of your business through various creative means. Since websites are primarily about text or copy, you could also utilize audiovisual means as part of your digital content.
For instance, you could produce videos that could go viral, create infographics that could become spreadable memes, or include podcasts or audio files. You have the option to post them all on your website or spread them throughout other media platforms. By creating a content campaign, you also come up with specific terms to attach to your content. These could be in the form of catchphrases, taglines, or other similar words.
Now, when you have diverse content, SEO could help give them a push. Boosting your SEO also promotes your content marketing by emphasizing and prioritizing the most sought-after topics on your website. To do this, you will need to invest time and effort into using the proper keywords and generating as many backlinks as possible.
When you have specific keywords identified to your brand, your viral content could also carry this information wherever they are posted or shared. Search engines would then crawl through these other websites that carry your content, and your brand-identified keywords and terms would be indexed in their pages, increasing your chances of being boosted in the ranking.
3. SEO Boosts Social Media Marketing
Social media platforms are a great way to get traffic to your website. For this reason, social media marketing and SEO are interrelated. Social media marketing is all about connecting with your audience and getting them to talk to you. However, the most important action that needs to happen here is to get your social media followers to talk about you on their respective social networks, with the goal of recommending your business to their contacts. However, it can be tough to get traffic to your website without any help.
This is where SEO comes in to help bring the information to your target audience’s hands.
When you use this method to get better search engine rankings, you are essentially using keywords to improve your website’s rankings. Make sure that the keywords you popularize are related to the content on your website and carry your brand-related information.
This is where you’ll see that, if you created great content using SEO strategies, the reach of this content—individually—would multiply when distributed in various social media platforms. With varying platforms serving different types of audience demographics such as Facebook, Instagram, LinkedIn, or Twitter, the use of keywords could end up as hashtags. When people share and repost your content in their social media feeds, your hashtags travel with them—and this is how potential customers would find you and find their way back to your website.
SEO can help you get your name out there in different ways, but only if you know how to do it right. Even if you have the best digital marketing strategies, not appearing on the very first page of a typical Google search is very similar to not launching any campaign at all. With SEO, your target audience will be tapped, letting them know that your business exists.