Yes it is. A Google Adwords campaign is planned to reach the right kind of target audience. And sometimes, the target audience is situated in a particular geographic location only. So there must be a way that Google will help you reach out to that audience through its Adwords, right?
After all, when we talk about Digital Marketing, the feature of reaching out to the remotest of people is something that attracts us first. This kind of geographic targeting is especially necessary when we are talking about businesses like packers and movers, for example Movers Scottsdale.
Another example can be an insurance company who provides services in a particular region only, or a carpet cleaning service in Vancouver Washington. You obviously don’t want people from far away countries to click your links. Google Adwords help you make sure of that easily. So talking in terms of effectiveness, Adwords is definitely effective for targeting smaller geographic regions as well.
Also check: Movers Mesa AZ, packers and movers services in Mesa Arizona.
Geographic options
No matter which geography you wish to reach, Google Adwords has numerous options to offer. Some of the fields which you can specify in your campaign can be:
- Country
- State
- Specific Metro Area
- District
- County
- City
- Zip Code
Apart from this, you can also set up radius targeting, where you can specify a particular radius from your location where you want your advertisement to show. Other than these, you can also specify a particular airport, college, or any other institution too. Now if this is not highly specific geographic targeting, then what is?
How to set up?
Now you know that it is surely possible to reach out to particular people. But how will you do that?
For setting geographical targeting, you need to first start a campaign. So, select a campaign first from within Adwords. Now choose the campaign type you want, for example ‘Search Network with Display Select’, ‘Search Network Only’, and so on. Once you have selected this, you will now have to choose locations you wish to target. Here you can set up your geographical targeting easily. Set any number of locations you want to, and you are good to go!