Home pros such as architects and interior designers use many marketing ways to promote their work in the online environment. Due to the advancement in technology, new ways to promote home professionals have emerged. Houzz Optimization is one such online service which helps to promote design work among prospective buyers on a large scale.
To succeed on Houzz, to get eyes on your projects, you’ll need to a well-optimized profile. Houzz optimization is a similar services to SEO, but instead of optimizing for Google search it is optimized for the pro directory on Houzz. In this post, we have mentioned the reasons why home pros should invest in Houzz Optimization.
Excellent Platform to Target Audience
Houzz is a platform for house remodeling and design, as it brings homeowners and home professionals together in an online environment. It enjoys the listings of 1.5 million home pros, 25 million unique monthly visitors, and over 40 million users. Millions of photos of houses and their designs have been uploaded on this online platform. Hence, it offers an excellent opportunity to target prospective customers on a large scale.
Houzz Optimization Drives Superior Results to Pro+
Houzz liberally sells Pro+ advertising to home pros. This advertising is in rotation with all of the competitors and thus it rarely offers good results. As opposed to being seen in rotation with 10, 50, or even 150 competitors, Houzz optimization is all about getting a profile to the number one position every single time. The effectiveness is infinitely more. Many previous Pro+ advertisers have dropped their Pro+ advertising subscriptions and now are exclusively doing Houzz optimization. And, they are loving the results of better projects and higher revenues.
Promotion via Powerful Directory
Houzz features home pros in their local directory, making it an ideal place to promote local services. The top search engine positions of the Houzz pro directory make it a suitable choice for every home pro. The searches for interior designers, architects, general contractors, and kitchen & bath remodelers, are all at the top of the organic listings of Google. Houzz optimization offers an excellent opportunity for every home pro’s marketing campaign to reach to a mass audience. It is important for home pros to optimize their profiles so as to get high positions in the Houzz directory for their area. This will spread their portfolio and reviews to a large audience of active shoppers of such services.
Beneficial for Every Type of Home Pros
With a top position, Houzz gives an opportunity for every type of house pros to get projects easily. The optimization process on Houzz is more straightforward than on Google. For all home pros, it is the best way to get a high number of quality projects from clients. Every type of projects from small projects to big projects are available in a consistent manner.
Designers and builders are finding that Houzz optimization is the highest available ROI of all marketing investments. Don’t leave money on the table- get your home improvement company’s Houzz profile optimized for sales success today.