Backlinks are an integral part of Off-Page SEO. No SEO strategy is complete if it does not have a crucial link building component build into it. However, most digital marketing agencies concentrate on just one aspect of link building- climbing Google’s search rankings page. They forget that link building has an equally important function- attracting more website visitors.
In this article, we will look at Six Strategic Ways through which you can build backlinks for your website.
Link Building for SEO: Meaning and Definition
Google and other search engines value quality backlinks. This means that if your website’s links are placed on an industry authority site, Google will reward you. An industry authority site is one, which has high metrics and great SEO scores. It also attracts a lot of website traffic on a monthly basis.
For Google, backlinks are like recommendations for your website. It means that the website that is hosting your links is recommending your website for audiences. This can be because it finds the quality of the content on your website to add value to the digital eco-system.
However, Google penalizes websites that employ Black Hat Link Building strategies. Such penalties can range from lowering the metrics of the said website to even de-indexing it. One crucial way to ensure that your site is not penalised is to maintain a high quality of content.
Great content will help you save yourself from Google’s wrath. This means that the content has to be original, informative and credible. Spun or plagiarised articles will land you in a soup. Good content is Google’s foremost criteria for link building.
Top Ways to Build Quality Backlinks for your website-
1. Blogger Outreach Services-
Unless you are using blogger outreach services to do link building, you will not experience the best benefits. By employing a top blogger outreach agency, you will get access to the top publishers in your industry niche.
Once you have access to their websites, you can publish your content and not only benefit from a rankings standpoint, but also attract traffic to your website. Many agencies offer blogger outreach services. However, you should only work with agencies that offer White Hat Link Building services.
2. Guest Posting Services-
Like blogger outreach, guest post service is also a great way to build links. Quality guest posting helps you reach out to newer audiences and attract a significant volume of new visitors. However, doing guest posting manually can be a difficult process.
In such instances, it is best to employ the services of a digital marketing agency that excels in guest posting services. Since they work with thousands of publishers, they know how the strategy works. In other words, working with experts will help you get the desired levels of output from guest posting.
3. Social Media-
Social media links are of a ‘No-Follow’ nature. The other two that I have mentioned above can be of both- ‘Do-Follow’ or ‘No-Follow’. Do-follow links helps with SEO scores as well as website traffic. No-follow links only attract website traffic, but do not contribute to SEO scores.
Sharing your website content on social media can help drive audiences from social media to your website. Sharing blog article links are a great way of attracting website visits from social. You can also strategically use hashtags and social insights to ensure the optimum reach and ROI from social media postings.
4. Use Long Tail Keywords-
For brands who are starting out, ranking for competitive focus keywords can be difficult, There are many established websites that enjoy high volume of those keywords. However, not all is lost. Brands can target long tail keywords, as it can be highly beneficial.
Studies have shown that human beings are moving towards typing long tail search queries. They are almost like four or five words of question. In addition, the advent of voice search is also promoting long tail keywords on search engines. By strategically focussing on long tail keywords, you can be rest assured that link building for SEO will become easy.
5. Create Quality Content-
Even though this is something that all brands and digital agencies are aware of, most of them do not take the pains to create quality content. Using black hat strategies by buying links seems to them to be a much better investment than investing in a content creating team.
Even if you have to pay for your backlinks, quality content will help you tide over Google’s scrutiny. Content does not only refer to text-based content, it also refers to vibrant images and engaging videos. If your content is good, you will have no problem of reaching out to publishers and bloggers and requesting them to publish your content.
6. Quora, Reddit and other Review Platforms-
Review platforms are a great way of attracting website traffic. However, this is not an easy method of building links. Most review sites are conservative when it comes to pushing favourable reviews. This is where a good content writer can help you immensely.
The aim is to offer credible solutions and information to audiences looking for the same on some threads. If you are able to write 300 words of informative content and then provide a link asking users to visit it for more information or help, your strategy will be a success.
Conclusion
As I have already mentioned, link building is a crucial component of SEO. However, with the rise of manipulations, link building has changed a lot. Any digression from a white hat strategy might result in severe penalties from Google.
If you have a good digital marketing agency to guide you on strategies like Blogger Outreach and Guest Posting, you will have no problem of building links to your website.
If you wish to add value to the article, please do so in the comments section below.