When most people think about YouTube, it’s rarely about business but entertainment. Yes, the funny videos of dogs on skateboards or movie trailers are what comes to the mind first. Yet, amidst all that are businesses making a killing out of the platform with video marketing.
Wondering how?
The truth is, the society is going digital and the preference for printed information is slowly dying. With internet access now lightning fast, it’s not surprising that people are spending many hours watching than reading. Therefore, to remain relevant and authoritative, employing videos in your marketing strategy is something you should consider. Luckily, YouTube is a good place to begin…
Here are six simple reasons you shouldn’t ignore YouTube in your business marketing. Before that though, be sure to check out Hosting Foundry if you’re looking for a fast host to speed up your site’s loading speed.
Collect valuable feedback
On YouTube, you can quickly assess how visitors are responding to your content. The platform offers valuable information like the number of times a visitor has watched your video, the exact time they abandoned it, and much more. This is unlike plain text platforms where you only know the number of people who visit and not their reading habit.
Moreover, YouTube provides a place to like, comment, or share your video which increases visitor engagement with your content. Knowing how people feel about your video campaigns facilitates your growth, so that moving forward you can continue to produce more relevant content.
Growing preference for visuals
The reality is that more and more people are now resorting to watching as opposed to reading. In fact, if you put up a video before an article, a bigger percentage of your audience will opt to watch it and abandon the written media. This is because visual media transfer information much quicker than written content.
While you can embed a video directly on your website, you don’t have to stop there. Remember, marketing is all about expanding your business boundaries by announcing your existence. YouTube allows you to do exactly that by offering a channel to market your content to people. Through it, more people learn about your brand, and that right there is golden for your business!
Facilitates seamless call to action
YouTube offers an easy way to market, not just your video content, but also other channels where viewers can find you. For starters, it provides a space to describe what your video content is all about and its category; whether entertainment, educational or commercial. This is important for viewers who just discovered your channel and are therefore yet to understand what you do or offer. The description encourages visitors to go ahead and stream your content.
What’s more, you can market external sources, including a link to your website where you offer additional information about your video topic. Besides, you can drive the YouTube traffic to a landing page on your site and collect emails to grow your list using tools like Mailgun or Sendgrid.
Search engine optimization
Did you know that Google owns YouTube? Well, the search engine giant purchased this platform in November 2006, and has excelled alongside Google ever since.
Today, it is not surprising to see Google ranking YouTube videos high on search results especially for trending topics. Use this to your advantage by creating and publishing videos that support your business on this platform.
Promotes creativity
To remain relevant on YouTube, you have to offer fresh and creative content to your audience on a regular basis. The viewers can even subscribe to your channel so that when you upload a video, it appears first on their YouTube profile.
In addition, this popular video platform allows people to tell stories about their brands and products in a way that audiences can better understand them. All you need is a good camera, good lighting, and the ability to explain concepts in the easiest manner possible. Some humor and a sense of personality may also help you stand out from the rest in your industry.
Enhances business branding and marketing
Just like Twitter or Facebook, YouTube allows you to build the image that you want for your business. It provides a space to create a profile that’s reflective of your dealings on other platforms.
You can sell other people’s products or services, inspire people to share your brand, and learn useful information about your business line. Moreover, the platform offers a valuable research medium for finding out exactly what customers want from your brand.
How are you leveraging the immense power of YouTube to grow your brand? We’d love to hear your feedback!