Most of the businesses today have a website of their own. And many upcoming businesses are still getting involved in this rat race to build a website. No wonder the Internet space is getting overcrowded with millions of sites.
And this is not all. Making a website does not end the troubles. Now starts another major issue – Promotion. And doing promotion in the right way is also expensive. Many companies take this lightly and do not spend much on their promotions. Result? A poor website with poor traffic and revenue. The whole purpose of building a website is to drive more sales. If the promotion is not done right, then nothing is right.
If you want to look at some great websites, do visit DotBeasts. They have a simple and small design, with everything arranged elegantly. And their website based on some very common topics and is still performing very well.
Now should you still make a site when millions are already running with very few doing good?
Yes, Indeed. Every business, big or small, should definitely have a website. Even if you are a single person company, or just a group of 4-5, a website is must. And that is because most of your customers would come through online only in the initial phase. If you are a big company, then there is no point of even thinking on this. Most probably, you will already be having a successfully running website.
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Now why should you make a site if you are a small business? Investing in web designing and making a great website is always beneficial. But that would happen only when you make a great site, and not any other random low quality website. Because even though there are hoards of websites on the internet, quality websites are very less.
Now definitely your work does not end here. After making a very quality website, focus on the promotions and genuine link building. All these steps will increase your credibility and help drive in more traffic in few days only.