People today are hungry for the latest news. And they definitely lack patience and time. And just imagine, when your website will take plenty of time to load, why will users wait for it when the same information is available elsewhere as well.
The speed of website plays a very crucial part when it comes to your ranking and building likability. The ideal load time should be less than 2 seconds, since no body is going to wait for you for long.
Losing business
When your load speed is poor, your visitors are going to hit the backspace. And knowing how your speed it, they will probably never return to your website again and will fulfil their needs from somewhere else. This leads to loss of your monthly traffic and potential earning sources.
If you are into eCommerce, then this is the worst you will face if you have not built up on your brand name already. Losing customers will lead to unforeseen losses. However, if you are a big name like Amazon, your load speed does not matter much. But even in that case, people expect very high speed from you.
Having a fast website requires a fast web hosting. So you should read this SiteGround hosting review to get introduced to a faster webhost.
Mobile World
Maximum people in this world access sites from their mobiles, rather than desktops. And since every network has a different bandwidth, most of the phones take time to load the site. If in case your site already has a low page load speed, it would take even more time in a normal mobile phone.
People expect a page to load in less than 2 seconds. And if your site takes more than 3 seconds to load, they will surely abandon it and move ahead. Moreover, the load speed also determines the trust of people on you. If you can’t even take care of your speed, how are you going to take care of the users.
A Good example of a high performing website would be the STAG AC shop, which sells products related to diesel fuel injection engines.
This is even more important when it comes to online shopping. Low speed will not only decrease your customers, but will also spread a bad word of mouth. And moreover, the trust of user on you begins to decrease.
In the fast world of today, every second matters. Do not let your effort to build a website go to waste just because of poor speed.