The hottest topic of discussion this year is SEO, and it’s been two continuous years that there has been a lot of hype about it. It is but an undeniable fact that SEO is a primitive tool for everyone and anyone who wants to establish a brand and achieve his goals. Moreover, if you want to reach out to the massive audience online and if you really want to come on top of the Google SERP’s then again, SEO is going to be your best friend throughout the journey.
Right now almost every business and every organization are getting digitized because people have now finally realized that yes, the internet is the future of the world. And as an organization, if you want to succeed, then you need to have an online presence for your brand. Now, when it comes to learning SEO, know that this is a time taking the process and you cannot achieve anything or have results overnight. In fact, understanding and mastering the search engine optimization is a daunting task, and it requires a lot of research.
However, the bottom line is that SEO is responsible for bringing you on top of the search engine rankings and the higher you rank, the more visitors and customers you end up with. Currently a lot of people claim to be SEO experts but honestly, it’s not something that easy to cope up with which is why different companies use online SEO services to get the job done.
Here are a few new trends of SEO to follow this year;
1- Voice Search
Voice search has been there for quite a long time now, but this year, there has been a lot of improvement in this feature which is why more and more people are attracted to it. According to the stats, around 40 to 50% of the people in the world prefer to use the voice recognition feature for their searches. Moreover, it is said that the typing search is going to be over after a few more years which is why it is important for you to select a whole another set of keywords when it comes to SEO. You see voice search is different than the typing search so you have to go for the keywords that have a conversational style. Also, you’ll have to look for the keywords people use when they use the voice search.
2- Relevant Content
With the passage of time, it is becoming harder for people to cheat the algorithm of Google. It’s pretty simple to understand that if you really want to stay in the game then you need to publish relevant content. Don’t even for a second think of cheating Google or else you’ll be out of the online SEO game permanently. You just have to stay focused on your subject of discussion and use as many relevant keywords as you can.
3- Mobile SEO
Let’s get one thing straight, if your site isn’t mobile friendly then your efforts are just useless. Yes, you read it right, Google just recently changed its algorithm a bit, and now only the mobile friendly websites will rank high on the search engine. So, if you have a website for your business then make sure that you are not missing out on the people who use mobile phones to make their searches. You see, right now more than half of the world’s population is using cell phones to surf the web and if your website is not entertaining the mobile users then yes, you are in complete loss.
4- Link Building
Link building is one of the most crucial and essential things when it comes to the SERPs and backlinks are of a great importance too. The thing about backlinks is that this way Google gets to know about the relevancy of your content and the more authentic backlinks you have, the better it will be for your site. Again, don’t try to fool Google and always try to have relevant links. Just don’t stuff your content with irrelevant links or else you’ll get caught.
People are now also buying expired domains and redirecting them to their money site. For example, check bubilgi.net which redirects neatly to a different website. This is an essential link building strategy for this year.
These are a few new trends of SEO to follow this year and the upcoming year too. So, make sure to focus a bit on these trends and search more about them in order to make your SEO game stronger.