The online world is like a vast sea in which new websites can get easily drowned out. With about 1.5 billion websites online as of today, it is very difficult to stand out and reach your target audience. This is where search engine optimization (SEO) comes in.

It might be impulsive for new online businesses to resort to professional SEO companies for help. However, it can get a bit costly and these are expenditures that not all startups can attend to. Fortunately, there is a way to navigate the interwebs and be seen by your target audience among the estimated 3 billion people that go online every day. Listed below are the top 5 secrets that the SEO industry does not openly reveal:

Keyword Research is Key

Extraordinary keyword research is the foundation of effective search engine optimization. There are different types of keywords that can be used depending on what you need them for. These are informative, navigational, commercial, and conversational. The most popularly used as of today to increase site rankings are the navigational types that redirect online users to your site. Perform extensive research on keywords and use them accordingly.

Your Website Should Be Perfect

Your landing page is your only chance to make an impression. You have about 5 seconds to make an online visitor to stay and check you out even further. Your website should be aesthetically pleasing. It should be user-friendly, which means that it is easy to navigate and is understandable by an average reasonable individual. It should also have a mobile version to cater to the online surfers on the go. The pop-ups for ads should be minimized.

All Pages Should Be Linked

Unlinked web pages are missed opportunities. You should recheck all the web pages for your website likeĀ, and make sure that they are all interlinked. This will make the best out of your website’s content. It will incentivize the visitors to navigate more. It will also lessen your website’s bounce rate.

Improve Website Content

It is easy to get caught up in piling on new web pages. However, it is important to note that old web pages are equally as important. They are hidden assets waiting to be optimized. All you need to do is to upgrade the data in them. This will help improve site visibility as you make more web pages timely and relevant. Another way to improve website content is by leveraging question-based queries. This is due to the Google Hummingbird update in 2013 in which content that does not have specific answers to queries won’t be easily visible.

Use Infographics

The online audience is very visual. For this reason, infographics are the most popular and trending content types in SEO services offered to people. Infographics should have all the important elements which include data with a graph, survey reports, catchy graphics, source link and a distinct brand name.

With the aforementioned tips, you should be able to launch your brand online without any professional help. There are numerous SEO tools that you can use to aid your quest to increase site rankings and to be more visible online. It is all about being strategic and working smart to make the best of what you have.