Are you a Youtuber, or have your own videos website?
If you are into a video business, you need to have a strong grasp over 3 pointers.
- Content
- Production
- Promotion
If you have good content in mind and are successful in producing a great video out of it, your half of the work is done. But if you are unable to handle promotion good, that 50% is also of no value.
I am sure many of you would be confused on how to promote your videos and bring in viewers. Whether you make long videos, or short clips, the difficulty to promote is the same.
It doesn’t matter how much effort you take to make a video, or how long you took. If you are not doing the promotions right, nothing is right. You need to stop and work on making your video viral, instead of making several and ignoring how much people they are bringing.
And for starters, video promotion is really easy, if you get to learn the art. In this article, I have shared with you certain tips and strategies which you can implement to promote any of your videos or a video website.
Social Media Promotion
I am sure all of you know the importance of social media, when it comes to making something viral. And here as well, this medium will help you reach out to maximum people. You can follow various strategies for promotion on social media. Some of the amazing ones are:
- Upload the video to your own page and share it.
- Join several relevant Facebook pages and share the link to your video in the same.
- Share popular quote snippets from your video along with the link, which will raise the curiosity of the viewers.
- Create a short clip of around 10 seconds, making in such a way that viewers will be forced to open your complete video to watch more.
As the saying goes, first impression is the last impression. You need to do the same with your videos. In the first 5 seconds, you need to raise the interest level, so that they will watch the entire video.
While this is an effective strategy, it may not work if you have an adult website like this or something not suitable to be shared openly.
Email Promotion
This will work if you have sufficient subscribers to your website. Create a catchy title for your mail, along with video or image snippets linking to your video. Besides this, there are many mails a person sends every day. So make use of your email signature to promote your content. Add your video’s link, or link to your site in your signature.
Embed Links
Use Quora to share your videos. Embed links in different answers for different anchor texts. Quora has proven to be a great source of traffic if you know how to use it effectively.
Besides this, generate guest posts on different popular websites and embed your links or videos to make it more creative.
Video SEO
If you are sharing your content on Youtube, you need to work on the SEO of your video. Do a thorough research on what your competitors are doing, what related keywords people are searching, and what meta tags and titles other YouTubers are using. See what is gaining popularity, and try to replicate the same for your own Youtube video.