Auto dealers should make an effort to drive organic traffic to their website to boost their sale. To this end, you should focus on implementing search engine optimization, both on-page and off-page to get better rankings for your website’s pages.
Herein are the golden on-page SEO tips that every car dealership should implement.
Tip #1: Keyword Optimization
The first part of keyword optimization is finding good keywords to use. In this regard, opt for long tail keywords as they tend to be less competitive. Aside from finding good keywords to use, you should use the keywords in the correct manner. For starters, ensure that the main keywords in the meta tags, title tags, description, images, etc. Furthermore, within your content, your keyword usage should be 2 to 4 percent.
Tip #2: URLs & Meta Description optimization
When it comes to your URL, you should make an effort of including your keyword in your URL in the first 2 to 3 words where possible. With regards to meta descriptions, you should craft a concise meta description that describes what your content is about. Also, make a point of including your target keywords in the meta description. This will improve your website’s ranking
Tip #3: Content Is King!
You should opt for long-form content that has highly optimized keywords. To this end, include your long tail keywords in the 100 or 200 words. Proper use of keywords in the content combined with the proper use of keywords in the meta description and the URL will improve your webpage and website rankings. Furthermore, having a clear and proper keyword plan helps Google understand your website better, thereby boosting your rankings
Tip #4: Properly Use H1 and H2 Tags
You should always ensure the headlines in the website pages are always H1 tagged. Also, make sure at least one of the H1 tags contains the main keyword.
Keeping in line with proper headline optimization, you should ensure all the subheadings have H2 tags. Additionally, ensure at least one of the H2 tags have the main keyword included.
Tip #5: Focus User Experience Matters
To provide your traffic with a stellar user experience, opt for a responsive auto dealer website. This is because Google considers user experience as one of the most important ranking factors. You should ensure that the navigation within your website is easy and intuitive. Furthermore, reduce your website’s loading speed. This page on ChopperExchange is well laid out and showcases a well designed page.
Tip #6: Utilize Internal And Outbound Links
You should adopt high-quality internal linking practices. Internal links in any website page help your traffic discover your content in an intuitive manner. Furthermore, it helps Google understand your website as a whole, as it internal link show the interconnectedness of your content. All of this improves your SEO rankings.
Furthermore, you should use 2 to 5 external links to high-quality content as it will increase the authority of your content, and thereby, improve your rankings.
Tip #7: Optimize Your Images
As part of your image optimization strategy, you should make sure at least one of the images in the listings has your man keyword. Additionally, your alternate text should also have the target keyword. Doing this gives Google a hint what your content is about.