The location intelligence has become a very hot topic these days. The companies that are successfully able to include this in their branding and advertising strategy, they are benefitted immensely. The increased use of mobile phones to browsed data has led to many benefits for the companies and website owners. The user information, especially that received from geological services, has become a valuable resource to the marketing teams.
People normally assume that if you are in a brick and mortar business, then only the location is beneficial for you. However, that is not the fact. If you are a website or any company, even you can leverage strongly using this location data. How can this benefit you? Let’s see.
Know Customer Better
Using the customers’ location data, you can get to know a lot about them. People install and update GPS related apps on their phones a lot. Get them to use your app too. This can help you know where the majority of your audience is from. And hence what should you market more based on the people of that location’s preferences. You can, in turn, market and advertise your brand and products accordingly.
In the case of physical retailers, the location data can help you know from where the customers are coming to your store, how much they have to travel, etc. Based on what their shopping pattern is, are there any of your competitors in the area near to their residency?
There is a lot you can deduce about your customer just by looking at where they are coming from. Nowadays, many countries have government regulated laws regarding devices used in vehicles. For Example, USA has made the use of ELD Devices compulsory in all Trucks. So if you are dealing in ELD Devices, you know your audience lives in the USA and drives truck. I am sure you can create some marketing strategies based on this information.
Where to open the store?
This is applicable for physical businesses. If you are getting more visitors from a particular area that is far from your store, you can get great leads on where should you open up the next branch. Now since people are already coming from that area, you can be assured of great success if you come up with a store near to those people.
This can also help retailers to know why most of their stores are failing. Based on the location of visitors coming to them vs. those coming to the competitors, retails can benefit on which stores are doing well and which are failing badly.
Customer’s journey
Using the location of your customer, you can also track where the person has been and what is his routine. If you find something that most of the people do, you can either include that in your own business, or partner with somebody who can provide such services.
This can be found out by combining the location data of a person, with his profile and online habits. All of this can help you reach great heights in your business.