Making a website is very easy – and everybody is doing it these days.
But Building a brand for your website is quite tough. Yet that is the most important aspect.
Why do people make a website?
- To represent a company
- To sell goods and services
- To attract more customers to your business
- Generate good business leads
- And ultimately, gain more revenue
Now how can that be possible? You need to have a consistent and stable brand message, consistent website branding, and you should be able to build the trust of your customers. Now some of you might wonder…
What exactly Website Branding is?
Many people confuse this idea with a logo design. Even though logo can be said to be a brand, but it’s not. The logo is just one part of website branding. In reality, the branding goes way beyond just a simple logo design.
Thinking about a brand should make people think about the customer experience. Your logo, website, social image, way of talking to customers, etc. all comes under ‘branding’. In other words, the branding means how customers perceive you.
Website branding is almost equivalent to a company branding. The only difference being, here you have to deal everything digitally.
If you are unaware about how branding works, you can hire a branding agency, trCREATIVE to take care of all your needs.
Why is it important?
Now let’s answer the main question of this article. Why should one take care of website branding?
Design speaks Quality
If your website is built professionally and branded well, people will associate it with the quality of service you provide. Good branding will build the image of a high-quality service in the minds of people.
You can make the website any way you want. But if the site is attractive and easy to use, people will not go ahead and read the content. Just like your website, they will assume that your content is also not good.
If you deliver high quality content to customers, you can be assured of top quality service in the minds of people. They will make a lasting impression in their minds if you get successful in exceeding their expectations.
This will be helpful, if in future they need more of such content. They will then remember you, thanks to your efficient branding and quality service.
Easy to recall
As we discussed, good website branding will lead to people believe in your quality service. And if they are happy with your service, the branding will ensure that you are easy to remember.
For example, it is easy to recall Amazon, Airtel, etc. with their logos. Why? Because people are happy with their service and hence, their branding is deeply pictured in their minds. Same happens when you brand your website efficiently.