If you are a lawyer, or into a legal profession, you will definitely need a website as well. Every business does!
But the question here is, how good your website is? Is your website professional looking? Do people come to your website and stay there for long? Or does your website really suck?
I have been into this website designing and developing business for many years now. And I can very well tell if your website is really going to bring you profit, or people will turn their back to your website. Talking about legal businesses, I have come across plenty of great lawyer websites, as well as plenty of terrible ones too.
But what makes a website terrible? All that matters is how you promote your website, right?
Your website design is also something that people look forward to, even though they themselves might not know this. There are few pointers you need to keep in mind when you start building a lawyer website for yourself or your business.
If your website lacks in the responsive design, then it truly sucks. By responsiveness, we mean that it should re-adjust itself based on which device you are viewing the website. Be it your laptop or your mobile, or any other device, your website should fit automatically in the given screen without looking forced. Benefits?
- Your website will look more professional.
- The user experience would be better.
- Google rankings will be positively impacted.
Yes, responsiveness is also a major reason to give you a good ranking in search results. Google give preference to those sites that have a good response to time and different devices. So make sure you do not skip this step at any cost.
Have you mentioned all your contact details on your website? For some, this might be a very trivial step and people often ignore it. But don’t make this mistake, else your website will truly suck.
People should easily be able to find you or contact you. Your address, google map direction, phone number, social media handles, email address, etc. All kinds of contact details that you find relevant, should be mentioned on your website. Check this website which is one of the benchmarks in online legal businesses. They are specialized in divorce without attorneys and have clearly provided various means for people to get in touch with them.
Since you are into a legal business, communication needs to happen a lot. So make sure you have developed that bridge through which people can reach you and help you grow your business.
Simple and Understandable
People often ignore this point and make their website complex. They think that making such a complex website, they would appear intelligent. But that’s not the fact.
The more complex your website is, the more will be your bounce rate. That is, people might land to your website due to your promotions, but will immediately leave it if they won’t understand a single thing. Remember, you are making a website for your users, not yourself. Don’t make it appear like people would need a law degree to understand what is there on your website.
Also, your website should contain information that would benefit people, not the other way round. For example, if you have certain number of degrees, it is good to include that on your website. But don’t make it appear like you have added a resume. While people might acknowledge this, they are really not much concerned. They only want their legal problems to get solved, and have nothing to do with your degrees.
So, in nutshell, your website should be professional, and should be developed in a way that it helps people with their problems.